Welcome to Right Time Marketer

A place for marketers in all industries to contribute
to the Right Time Marketing conversation.

The Non Loyalty Benefits of Loyalty Programs
The Non Loyalty Benefits of Loyalty Programs

Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run...

The Reason Why Your Content Marketing Isn’t Working
The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” - Zig Ziglar I love this old saying by Zig...

Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits
Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits

It’s hard to keep up with telecom spam and fraud, yet the rewards are just too high for the problem...

3 Ways to Take a Mobile-First Approach to Email
3 Ways to Take a Mobile-First Approach to Email

We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon...

4 Ways to Turn Real-Time Into Right-Time Marketing
4 Ways to Turn Real-Time Into Right-Time Marketing

Big data has many marketers thinking that real time is the answer for all marketing situations. Yes, real time is...

 

Browse Categories

Digital Marketing

3 Ways to Take a Mobile-First Approach to Email

3 Ways to Take a Mobile-First Approach to Email

We are clearly in the age of the mobile revolution and have been for some...

August 19, 2016
5 Interesting Content Styles To Engage Your Audience

5 Interesting Content Styles To Engage Your Audience

If you’ve been struggling to attract new customers through your website or social channels, it...

August 9, 2016
Send Emails to Improve Customer Relationships

Send Emails to Improve Customer Relationships

You should be sending more emails. Yes, we just talked about how email is in...

August 8, 2016
What Exactly is Email Deliverability?

What Exactly is Email Deliverability?

What Exactly is Email Deliverability? While there’s so many reasons to be thankful about modern...

July 20, 2016

Right Time Marketing

The Reason Why Your Content Marketing Isn’t Working

The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” - Zig Ziglar I love...

August 23, 2016
4 Ways to Turn Real-Time Into Right-Time Marketing

4 Ways to Turn Real-Time Into Right-Time Marketing

Big data has many marketers thinking that real time is the answer for all marketing...

August 18, 2016
Timing Your SMS Messages to Ensure the Success of Your Campaign

Timing Your SMS Messages to Ensure the Success of Your Campaign

According to Global Web Index, "80% of Internet users own a smartphone." They are using...

August 17, 2016
The Secret of Creating Successful Buyer Personas

The Secret of Creating Successful Buyer Personas

Yikes. According to a recent ITSMA survey, 85% of firms that have created buyer personas aren’t using...

August 12, 2016
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Customer Experience

The Non Loyalty Benefits of Loyalty Programs

The Non Loyalty Benefits of Loyalty Programs

Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to...

August 24, 2016
How well do you know your Customer?

How well do you know your Customer?

Generating and developing a strong relationship with your customer is key to continuing success of...

August 4, 2016
Why Personalization is a Must for Mobile Customer Experience

Why Personalization is a Must for Mobile Customer Experience

You may have heard this statistic about the importance of the customer experience, but it...

August 3, 2016
Is customer loyalty good for the customer?

Is customer loyalty good for the customer?

A recent post on  Access Perks Blog questioned whether employee loyalty is actually good for...

August 2, 2016

Marketing Data

A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data Data is one of the most important assets in...

August 11, 2016
Data Quantity or Data Quality?

Data Quantity or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can see that quantity...

July 29, 2016
3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email) How often...

July 27, 2016
What is Poor Data Quality Costing You?

What is Poor Data Quality Costing You?

What is Poor Data Quality Costing You? Your data is a valuable asset.  Especially in...

July 5, 2016

Social Media Marketing

How To Choose The Right Social Media Platform

How To Choose The Right Social Media Platform

We all know social media is important. It’s gone from an afterthought to an integral...

July 28, 2016
The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail $3.3 billion dollars is what the top...

June 22, 2016
Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social...

April 25, 2016
How retailers can reach the next generation of online shoppers: Gen Z

How retailers can reach the next generation of online shoppers: Gen Z

How retailers can reach the next generation of online shoppers: Gen Z Why Market to...

April 22, 2016

Other Marketing Topics

Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits

Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits

It’s hard to keep up with telecom spam and fraud, yet the rewards are just...

August 22, 2016
4 Marketing Tips For Your E-Commerce Business

4 Marketing Tips For Your E-Commerce Business

E-commerce websites can be a low-cost business model, but they may require that you actively...

August 16, 2016
Citi’s Managing Director Answers 4 Questions For Marketing Innovators

Citi’s Managing Director Answers 4 Questions For Marketing Innovators

As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the...

August 15, 2016
The Shopper & In-Store Marketing [Infographic]

The Shopper & In-Store Marketing [Infographic]

Once your customer walks into your store, you have a limited time frame to engage...

August 10, 2016