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A place for marketers in all industries to contribute
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Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run...
“If you aim at nothing, you’ll hit it every time.” - Zig Ziglar I love this old saying by Zig...
It’s hard to keep up with telecom spam and fraud, yet the rewards are just too high for the problem...
We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon...
We are clearly in the age of the mobile revolution and have been for some...August 19, 2016
If you’ve been struggling to attract new customers through your website or social channels, it...August 9, 2016
You should be sending more emails. Yes, we just talked about how email is in...August 8, 2016
What Exactly is Email Deliverability? While there’s so many reasons to be thankful about modern...July 20, 2016
“If you aim at nothing, you’ll hit it every time.” - Zig Ziglar I love...August 23, 2016
Big data has many marketers thinking that real time is the answer for all marketing...August 18, 2016
According to Global Web Index, "80% of Internet users own a smartphone." They are using...August 17, 2016
Yikes. According to a recent ITSMA survey, 85% of firms that have created buyer personas aren’t using...August 12, 2016
Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to...August 24, 2016
Generating and developing a strong relationship with your customer is key to continuing success of...August 4, 2016
You may have heard this statistic about the importance of the customer experience, but it...August 3, 2016
A recent post on Access Perks Blog questioned whether employee loyalty is actually good for...August 2, 2016
A Marketer’s Guide to Using Data Data is one of the most important assets in...August 11, 2016
When we look at ways businesses embark on marketing campaigns, we can see that quantity...July 29, 2016
3 Ways Marketers Can Use An Email Address (Other than sending an email) How often...July 27, 2016
What is Poor Data Quality Costing You? Your data is a valuable asset. Especially in...July 5, 2016
We all know social media is important. It’s gone from an afterthought to an integral...July 28, 2016
The Rise of Social Media in Online Retail $3.3 billion dollars is what the top...June 22, 2016
Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social...April 25, 2016
How retailers can reach the next generation of online shoppers: Gen Z Why Market to...April 22, 2016
It’s hard to keep up with telecom spam and fraud, yet the rewards are just...August 22, 2016
E-commerce websites can be a low-cost business model, but they may require that you actively...August 16, 2016
As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the...August 15, 2016
Once your customer walks into your store, you have a limited time frame to engage...August 10, 2016