Welcome to Right Time Marketer

A place for marketers in all industries to contribute
to the Right Time Marketing conversation.

State of Marketing Survey: Customer Experience Ranks Top Measure of Success
State of Marketing Survey: Customer Experience Ranks Top Measure of Success

To stay competitive in today’s economy, the message is clear: marketers need to put the customer front and center. To...

7 Big Reasons Digital Marketing Rocks
7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not...

Does Your Social Media Program Need a Boost? Check Your Email
Does Your Social Media Program Need a Boost? Check Your Email

We all love social media, right? While it’s great for reaching out to those interested in your brand, finding new...

7 ½ Ways to Influence Customers on the Path to Purchase
7 ½ Ways to Influence Customers on the Path to Purchase

The majority of customers have researched a company, product or service before they make their first contact with a business....

Gain A Winning Edge Through Competitive Analysis
Gain A Winning Edge Through Competitive Analysis

“It’s not the will to win, but the will to prepare to win that makes the difference.” – Bear Bryant...

 

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Digital Marketing

7 Big Reasons Digital Marketing Rocks

7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital...

September 21, 2016
What’s More Important: User Experience or SEO?

What’s More Important: User Experience or SEO?

It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear...

September 8, 2016
Video Marketing – What, Where, When & How

Video Marketing – What, Where, When & How

Video marketing is one of the best ways to promote products or services and is...

September 1, 2016
How to Make Your Email Marketing More Mobile Friendly

How to Make Your Email Marketing More Mobile Friendly

In 2015, nearly two-thirds of Americans owned a smartphone. With the advancements in 2016 alone,...

August 31, 2016

Right Time Marketing

5 Ways Retailers Are Using Geo-Location Data

5 Ways Retailers Are Using Geo-Location Data

  Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68%...

September 7, 2016
Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights...

August 29, 2016
Why Now is the Right Time for Right-Time Marketing

Why Now is the Right Time for Right-Time Marketing

Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a...

August 26, 2016
The Reason Why Your Content Marketing Isn’t Working

The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” - Zig Ziglar I love...

August 23, 2016
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Customer Experience

State of Marketing Survey: Customer Experience Ranks Top Measure of Success

State of Marketing Survey: Customer Experience Ranks Top Measure of Success

To stay competitive in today’s economy, the message is clear: marketers need to put the...

September 22, 2016
7 ½ Ways to Influence Customers on the Path to Purchase

7 ½ Ways to Influence Customers on the Path to Purchase

The majority of customers have researched a company, product or service before they make their...

September 19, 2016
Revolutionize your business by doing this ONE thing

Revolutionize your business by doing this ONE thing

"We sometimes underestimate the influence of little things." - Charles W. Chesnutt Oftentimes it's the...

September 6, 2016
The Non Loyalty Benefits of Loyalty Programs

The Non Loyalty Benefits of Loyalty Programs

Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to...

August 24, 2016

Marketing Data

Data Integration is Key to Shedding Light on the Customer Journey

Data Integration is Key to Shedding Light on the Customer Journey

By now you are probably aware that the customer journey is fractured among any number...

September 14, 2016
You Have Google Analytics. Do You Really Need More Data?

You Have Google Analytics. Do You Really Need More Data?

At around 30 million users, Google Analytics is one of the leaders in web metrics1....

September 13, 2016
Three Ways to Successfully Manage Your Marketing Data

Three Ways to Successfully Manage Your Marketing Data

Data is at the center of today’s marketing strategies –essential to driving the right connections...

August 30, 2016
A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data Data is one of the most important assets in...

August 11, 2016

Social Media Marketing

Does Your Social Media Program Need a Boost? Check Your Email

Does Your Social Media Program Need a Boost? Check Your Email

We all love social media, right? While it’s great for reaching out to those interested...

September 20, 2016
How To Choose The Right Social Media Platform

How To Choose The Right Social Media Platform

We all know social media is important. It’s gone from an afterthought to an integral...

July 28, 2016
The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail $3.3 billion dollars is what the top...

June 22, 2016
Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social...

April 25, 2016

Other Marketing Topics

Gain A Winning Edge Through Competitive Analysis

Gain A Winning Edge Through Competitive Analysis

“It’s not the will to win, but the will to prepare to win that makes...

September 16, 2016
Tips for Decreasing Online Cart Abandonment

Tips for Decreasing Online Cart Abandonment

Online shopping cart abandonment rate is a business metric that reveals the percentage of shopping...

September 15, 2016
3 Reasons Why Your Brand Needs To Go Visual

3 Reasons Why Your Brand Needs To Go Visual

  For brands, reaching the point where curious shoppers turn into loyal customers is the...

September 9, 2016
Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits

Make Sure Hidden Phone Fraud Doesn’t Siphon Off Your Profits

It’s hard to keep up with telecom spam and fraud, yet the rewards are just...

August 22, 2016