Archive for April, 2016


Content Marketing Done Right

Content Marketing Done Right

Content Marketing Done Right Are you creating content that resonates with your audience? Are you really offering value to your customers with your content? These are important questions to ask when creating an effective online marketing strategy.  Gregory Ciotti of HelpScout explains “Content Marketing means creating and sharing informative, valuable and free content to attract […]


Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social media in the last few weeks, you’ve probably seen Facebook’s newest innovation in action, Facebook Live. Facebook Live made its initial debut in 2015, but was limited in scope to high-profile pages and verified public figures. On April 6th, its […]


An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn.  The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell […]


How retailers can reach the next generation of online shoppers: Gen Z

How retailers can reach the next generation of online shoppers: Gen Z

How retailers can reach the next generation of online shoppers: Gen Z Why Market to Generation Z Generation Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined […]


Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Imagine spending $850 on a new dresser only to have it arrive at your house in pieces. You click on the NPS email and rate the likelihood you’d recommend this e-commerce vendor at ‘one.’ You check your email the next day only to find recommendations for bed frames and other bedroom furniture to complement your […]


For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust With the growing acceptance of big data and what it can achieve for companies, more businesses are looking to secure additional types of consumer data in order to leverage the insights to further improve the company’s products and services. Understanding what consumers think and feel about their […]


Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, […]


Seven Promises of the Digital Brand

Seven Promises of the Digital Brand

Seven Promises of the Digital Brand Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its customers that its products will deliver the value and experience customers expect. Today, digital is transforming enterprises across numerous industries. As companies become […]


Navigating the Digital Marketing Creepiness Factor

Navigating the Digital Marketing Creepiness Factor

Navigating the Digital Marketing Creepiness Factor We’ve all been there: on our lunch hour we surreptitiously visit our favorite My Little Pony fan site. Then hours later we bring our laptop to a meeting and project our client’s corporate web site for all to see – and right there at the top is a banner […]


Real Time at the Right Time Webinar

Real Time at the Right Time Webinar

Right Time Marketing Webinar In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline […]