Archive for May, 2016


Implications of a Customer-Centric Strategy: 7 Takeaways

Implications of a Customer-Centric Strategy: 7 Takeaways

Implications of a Customer-Centric Strategy: 7 Takeaways In this fast-changing world of smart, increasingly demanding and dis-loyal customers and the ubiquitous digital devices they and we all enjoy, one thing is clear – the entire relationship between customers and the companies that wish to serve them has changed. It used to be that when bad […]


Why Mobile Marketing Retention is More Important than Acquisition

Why Mobile Marketing Retention is More Important than Acquisition

Why Mobile Marketing Retention is More Important than Acquisition Mobile marketers, first and foremost, are decision makers. Unfortunately, decisions aren’t always easy to make. To nurture lead prospects, one must pay close attention to a consumer-base. Sometimes, however, retention is clearly more beneficial than acquisition. You might have a successful mobile app, and your brand […]


2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond It seems like when you finally have a marketing idea in place, the next day you have to change it and make it better, faster, more accurate.  Marketing will need to be smarter and how you use your content, assimilating all sales/services/marketing platforms will be crucial in your plans […]



Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone. They ring all the time, and it’s rarely a conversation I initiated. So I made the choice to either fend off […]


5 Steps to Improve Customer Loyalty

5 Steps to Improve Customer Loyalty

Improving Customer Loyalty and Relationship in 5 Simple Steps Existing customers are the essence of companies. Lately, marketers have been spending more time on current customers – revamping what customer services really mean. Capitalizing more in customer relationship management (CRM) systems and improving communication with their customers. Today, social connection is a way to build customer […]


5 Digital Marketing Trends to Watch in 2016

5 Digital Marketing Trends to Watch in 2016

5 Digital Marketing Trends to Watch in 2016 1) Emphasis on Reactive Websites  Technology will always change in this marketing domain. That’s why, in 2016, new websites will continue to be built quick-wittedly. A quick website is one that adjusts to fit the width of the browser, making the viewing experience optimum for any digital/mobile device […]


Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience) Customer Experience is about putting the customer at the lead of your marketing approach. Instead of trying to sell customers on structure and benefits, we need to shift our outlook and think about them and their requirements. Why do they want to get involved with us?  Do not […]



Why and How You Should Implement New Mover Marketing [INFOGRAPHIC]

Why and How You Should Implement New Mover Marketing [INFOGRAPHIC]

Why and How You Should Implement New Mover Marketing [INFOGRAPHIC] There are around 45 million new movers every year that spend over 150 billion dollars each year on purchases related to moving. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of […]