Archive for July, 2016


Data Quantity or Data Quality?

Data Quantity or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing. Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier. And from all of that traffic, and social […]


How To Choose The Right Social Media Platform

How To Choose The Right Social Media Platform

We all know social media is important. It’s gone from an afterthought to an integral part of any marketing plan. The problem these days is not deciding whether or not a business needs to be on social media, but deciding which social media platforms are going to perform the best. It can be difficult to […]


3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may […]


5 Ways Marketers Can Most Effectively Track ROI

5 Ways Marketers Can Most Effectively Track ROI

Sales may be obsessed with the term ‘ROI’, but marketing is the group most often struggling to define it. How can you improve your return on investment and overcome some of the issues marketers struggle with today regarding ROI analysis? Here are five ways marketers can most effectively track ROI. 1. Have Clean Data Do […]


Effective Business Communication Apps Infographic

Effective Business Communication Apps Infographic

Effective Business Communication Apps Infographic Communication is at the core of all business; internal and external communication is fundamental to our business lives. We communicate with suppliers, with co-workers, employers, and of course clients and leads so it’s important that every piece of our communications are fluid and work well. This effective business communications apps […]


How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Why You Need to Embrace a Customer-Centric Approach

Why You Need to Embrace a Customer-Centric Approach

Why You Need to Embrace a Customer-Centric Approach Let’s begin with a scenario — how much time do you spend focusing on your internal core operation rather than truly identifying market or customer needs and determining how your organization can best serve those needs? I’ve worked at many organizations that lock themselves up in internal […]


What Exactly is Email Deliverability?

What Exactly is Email Deliverability?

What Exactly is Email Deliverability? While there’s so many reasons to be thankful about modern technology and how it helps to make our lives easier, individuals need to have a willingness to learn in order to fully understand it. For example, compare traditional marketing with email marketing. In the traditional way of delivering mail, whether […]


Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

Emoji Marketing: Another Fly In The Mobile Marketing Ointment? Not long ago, right here in these hallowed halls, as it were, I penned a piece with the not-so-upbeat title The Pathetic State Of Mobile Marketing And Advertising. The reason for my use of the word that is defined as being miserably or contemptibly inadequate was based on some […]


Should Your Brand Be Using Infographics

Should Your Brand Be Using Infographics

Should Your Brand Be Using Infographics? Infographics currently drive traffic, and as a vehicle within content marketing, they will continue to do so for the foreseeable future. There are a variety of reasons for this, but to illustrate the point, refer to the graph below showcasing search engine traffic for the terms “Infographic” and “Infographics”. Clearly, the trend just […]