Archive for November, 2016


5 Digital Marketing Hacks To Boost Online Sales

5 Digital Marketing Hacks To Boost Online Sales

Online sales are absolutely exploding, as consumers clamor to buy more and more products at the touch of a button. Online shopping offers us convenience, speed and is not bound by physical store hours. Alibaba just smashed Singles’ Day sales records with $14.3 billion! Online retailers are cashing in on consumer’s demand, and has led […]


What Is the Purpose of a Business Blog?

What Is the Purpose of a Business Blog?

A personal blog and a business blog have very different purposes. While a personal blog allows you to share your deepest thoughts and ideas, the business blog is all about boosting trust and credibility, attracting visitors, and increasing conversions. If you’ve ever thought that blogging was too time consuming—or worse, a waste of time—we’re here […]


5 Forms Of Social Proof That Can Instantly Improve Consumer Trust

5 Forms Of Social Proof That Can Instantly Improve Consumer Trust

Online marketing is all about building your brand’s visibility, but that visibility won’t mean much if your consumers don’t trust you. Trust makes people comfortable giving you money, or handing over their personal information, and opens the door to other meaningful exchanges. Trust is essential for converting visitors into paying customers, or even for building […]


Match Your Market: Knowing the Right Social Network for Your Business

Match Your Market: Knowing the Right Social Network for Your Business

Social media has become essential for entrepreneurs. Apart from allowing them to connect with clients and customers, it has also become a tool in expanding target markets and promoting a product or service. According to research, 96 percent of business owners use social media marketing, and 92 percent of those agree with the phrase, “Social […]


Employees As Social Advocates: It’s a Two Way Street

Employees As Social Advocates: It’s a Two Way Street

For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on social if you forbid them from accessing their […]


15 Marketing Charts of 2016 You Don’t Want to Miss

15 Marketing Charts of 2016 You Don’t Want to Miss

With 2016 coming closer to its end, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what better way than to visualize the data behind the trends. 1) Marketing Spend for 2016 […]


Website Optimization Secrets To Get More People Seeing and Acting On Your Content

Website Optimization Secrets To Get More People Seeing and Acting On Your Content

You’ve loaded your website up with blog posts, videos, and all sorts of other great content that your target market would love… if only they knew about it. As it turns out, content creation is the easy part. The challenge is actually getting your work out there and seen by the right audience. If you […]


Consumers Prefer Receiving Offers Through Email

Consumers Prefer Receiving Offers Through Email

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.   Additional study insights include: Half of respondents sign up for text messages from businesses, with this […]


Avoid marketing complacency or watch your sales decline

Avoid marketing complacency or watch your sales decline

Overall retail sales have been in a decline, and automotive sales are a leading example. The simple truth is, not as many people are shopping. With the threat of not meeting sales goals, auto dealers and other retailers need to shift their focus to marketing tools that work. If you’re not willing to look at […]