Archive for January, 2017


4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing In today’s world, marketing means social media, blogs, SEO, pay-per-click and the occasional print, TV or radio ad. But smart marketers know consumers grow tired of constant bombardment from the usual suspects and may tune out these common methods which are geared to get their attention. Non-traditional marketing methods […]


5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors ARE YOU STRUGGLING WITH LOW WEBSITE CONVERSIONS? Low website conversions are nothing to be ashamed of. In fact, most business websites around the world are suffering from this very fate. Here’s the reality of the situation… You’ve got up to 8 seconds to make a […]


Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP’s GroupM, the world’s largest […]


Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading Into 2017: Live Streaming What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump […]


Surviving Digital Transformation Fatigue

Surviving Digital Transformation Fatigue

Surviving Digital Transformation Fatigue To paraphrase an old joke, there are four stages of digital transformation: What is digital transformation? We need digital transformation! We need whatever comes next after digital transformation! What is digital transformation? By 2016, most enterprises had successfully navigated their way from #1 to #2, but now that it’s 2017, there’s […]


The Age Of Human Centered & Empathetic Marketing

The Age Of Human Centered & Empathetic Marketing

The Age Of Human Centered & Empathetic Marketing Is it right to call your customers ‘leads’ or ‘prospects’ as part of your internal company culture? Marketers are obsessed with using terms like these to denote what stage of the buying cycle a potential customer is. And it’s understandable, I’m not saying there’s anything wrong with […]



Good Customer Service: Understanding Its Importance

Good Customer Service: Understanding Its Importance

Any successful business puts customers first and most companies believe they provide excellent customer service. Like in anything though, there are certain companies who do provide excellent customer service, while others fall short. It’s the companies who make customer service a company ethos who will see results and truly make customers happy. If senior management […]


Top Retail Sales Promotions That Drive Traffic And Build Loyalty

Top Retail Sales Promotions That Drive Traffic And Build Loyalty

Retail sales is a competitive industry that will keep you on your toes as you try new sales promotions to drive traffic, build loyalty and inevitably increase sales. Whether you want to gain new customers, retain existing ones or encourage customers to make more frequent purchases, you need to know which promotional strategies are the […]