9 Easy Ways To Increase Your Conversion Rate
In managing your finances, the rule is to always separate yourself from the business. The business is a separate entity. It is not necessarily about you even if you were the one who started it.
Although this mentality is good, the problem is you also think this way when it comes to marketing. You always make your business impersonal. This is no longer useful today. In fact, to make it more appealing to a lot of people, your business should be as close to human beings as possible.
One way to make it happen is by using social media. If you succeed in making people like your business via social media, it could increase your conversion rate. For instance, in the past, business owners only interacted with their customers via formal communications like press releases or memorandum.
Today, messages can be sent via Twitter or Facebook. They bring the business closer to the people. In fact, if there are announcements made via Twitter, people can immediately react. You may also respond to random individuals, especially if they have said something worth noting.
Just make sure you remain diplomatic. Don’t engage in Twitter wars. You can defend your business from internet trolls, but don’t be mean. Otherwise, it will have a negative impact on the reputation of your business.
By constantly engaging with the people in social media, they would appreciate your business even more. They will soon go to your website and become curious about the products you offer. This is just one unique way to increase conversion rates. There are other useful strategies that you can find in the infographic below. Use them to your advantage.
Sarah Smith spends most of her time writing articles and sharing her marketing experience with the readers of the sites she writes for. She has a cat who loves that she has recently taken up knitting.