Archive for June, 2017


A Look At Trends And Statistics In The Automotive Aftermarket Industry 2017

A Look At Trends And Statistics In The Automotive Aftermarket Industry 2017

A Look At Trends And Statistics In The Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand […]



10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program It’s fun to invest in something that can lead to greater loyalty and engagement. Maybe it’s a loyalty program, complete with gamification and micro-rewards plus all the other bells and whistles. Perhaps you finally get that vaunted omnichannel marketing platform or that single view of all customer […]


119 Facts You Don’t Know About Email Marketing

119 Facts You Don’t Know About Email Marketing

119 Facts You Don’t Know About Email Marketing Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand […]


Check Out These Top 10 Marketing Charts for 2017

Check Out These Top 10 Marketing Charts for 2017

Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from Lithium […]


“Moments” Marketing

“Moments” Marketing

“Moments” Marketing Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a […]


Content Marketing: 55 Proven Ways to Help your Business [Infographic]

Content Marketing: 55 Proven Ways to Help your Business [Infographic]

Content Marketing: 55 Proven Ways to Help your Business [Infographic] Content marketing has become the number one method to skyrocket your business. Or at least that’s what 85% of the marketers worldwide claim. Launching your products and services online is 62% cheaper than offline marketing and brings 3 times more clients, so all you need […]


How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half million consumers on what they are looking for in their shopping experience… There’s been almost a 180-degree turn on making […]


How And When To Market To New Movers

How And When To Market To New Movers

How And When To Market To New Movers According to the US Census Bureau, 11.2 percent of the population moved between 2015 and 2016.  The average American household moves every five to seven years with an average of moving twelve times during their lifetime. Households on the move spend approximately $9,000 on goods and services. […]