Archive for July, 2017


Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff, “Over the last few years the company changed its way of doing […]


Marketing To Gen Z: The Massive Generation That Will Be Coming To Age

Marketing To Gen Z: The Massive Generation That Will Be Coming To Age

Marketing To Gen Z: The Massive Generation That Will Be Coming To Age Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently […]


How To Set Up A Social Media Strategy That Is Aligned With Your Business Objectives [Infographic]

How To Set Up A Social Media Strategy That Is Aligned With Your Business Objectives [Infographic]

How To Set Up A Social Media Strategy That Is Aligned With Your Business Objectives [Infographic] With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues […]


16 SEO FAQs We Still Struggle To Understand (Infographic)

16 SEO FAQs We Still Struggle To Understand (Infographic)

16 SEO FAQs We Still Struggle To Understand (Infographic) SEO is a term that is thrown around a lot recently, and all online businesses should be making an effort to understand it and how it can help their company. SEO stands for search engine optimisation and is fairly easy to understand. It is the name […]


Productivity Tips: The Copywriter Edition

Productivity Tips: The Copywriter Edition

Productivity Tips: The Copywriter Edition If you’re into writing and fancy becoming a copywriter, the idea of crafting words for a living will be rather attractive. I completely get that, and can confirm that being a professional copywriter is a fantastic career choice, but it requires one thing in abundance: focus. Without focus, you’ll quickly […]


50 Statistics On The Latest Marketing Trends And Strategies For 2017

50 Statistics On The Latest Marketing Trends And Strategies For 2017

50 Statistics On The Latest Marketing Trends And Strategies For 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live […]


The Do’s And Don’ts Of Presenting

The Do’s And Don’ts Of Presenting

The Do’s And Don’ts Of Presenting Easy to Adopt Tips to Deliver a Stunning Presentation Expert public speakers exude confidence, have a good stage presence, energy, and charisma that moves the audience from just hearing to listening to them with undivided attention. A presentation is not just about stating your ideas or views about a […]


New Age Small Business Marketing Automation [Infographic]

New Age Small Business Marketing Automation [Infographic]

New Age Small Business Marketing Automation [Infographic] What is new age marketing automation? That’s the dream, right? As 2017 begins, however, personalization has become an even more important term in digital marketing. As customers share more information with service providers and product companies across the web, they want to feel understood and catered to. This is […]



6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate […]