Master Your Social Media Channels In 15 Minutes A Day
95% of adults are likely to follow a brand on social media and 71% of consumers who’ve had a positive experience with a brand via social media are likely to recommend them to other people (Source). With more and more people utilizing social channels to connect with brands online, you’ll be missing an important trick if you don’t tend to your social media platforms regularly. Spending just a small amount of time each day on your social media channels will encourage engagement and give you real insights into your customers, while increasing your brand’s reach at the same time.
If you think you’re are too busy for social media then think again – here is how you can master your social media marketing in just 15 minutes a day.
Engage your audience with video content
Throughout 2016, the use of video grew significantly. The impact this has had content consumption is huge, and video is responsible for an increasingly higher proportion of online sales.
Making a video for social media doesn’t have to be a long and tedious process. The beauty of social media is it’s a fast, on-the-go way to pass information onto a wide audience. Users have shorter attention spans compared with previous years, so they are more likely to move onto another post or tweet if your content is too long.
Videos don’t have to be super polished and professional for social media. You can get away with wobbly shots and silly videos from Snapchat to showcase your business’s human side. This will boost engagement from users and can be easily achieved in under 15 mins – with lots of time to spare. So get shooting on your mobile phone and reach for that ‘go live’ button on Facebook!
Maintaining numerous social media accounts at once is a full-time job in itself. So how can businesses populate their social media without spending hours in front of a laptop curating witty jokes and interesting stories? It’s simple… automate your social media.
It’s possible to schedule tweets and Facebook posts in advance. This means you can allocate a small chunk of time (around 30 minutes a week) to upload at least one interesting post for your users to enjoy every day. This way, even if you run out of time, your social media channels won’t remain dormant. Try the following:
- Automatically follow people back when they follow you or your business
- Automate personal ‘thank you’ messages to those that follow you
- Mention other users in your post when scheduling to boost engagement
- Set up automated posts when new content is uploaded to your site
Become an online brand worth following
Growing followers can be tricky, especially for new social media accounts. Business need to establish a brand that people want to follow on social media, sharing unique and fun content that can’t be found anywhere else. Add value for customers by offering them a sneak peek into your company’s world. Include new and exciting product launches or events to keep users engaged on social media.
Creating a brand worth following doesn’t have to take up loads of your precious time. Ask users for their input on a new product by sending out a general post asking what they think. Involving your customers in your business’s journey will provide you with the results you’re after.
Be confident and share specific content about your stock, new products, future plans, new content, or even flashbacks with a #throwback. Social media-friendly store creators even allow you to integrate products from your website to social media, so users can spread your products like wildfire – making every product page a potential share page.
Here’s how to tip the balance and make your brand more shareable (fast)
- Post engaging, shareable content that’s based on your customer personas. (Remember: short and sweet hits the spot just as much as long-form)
- Push for user-generated content to spark more engagement from users
- Integrate your website with social media for fast sharing that users can do themselves
- Ask users for their input on new products or ideas for your brand
Content curation in 30 seconds
Finding interesting content to share across your social media platforms doesn’t have to take a long time. Learn speed hacks to save you trawling through numerous articles and irrelevant social media feeds to find the right content to share.
Follow industry news and trends through your social media platforms so you are exposed to more interesting information that you can share with your followers and generate conversation.
Free tools like Feedly are great for gathering trends and information from a wide range of publications. You can create your own specific feed that offers information from the brands and industries you follow, producing shareable, interesting content. Create a collection and use Feedly to share content directly to your social media platforms fast.
But don’t forget to be genuine and human with posts about your own brand, company, and workspace to make your company feel more relatable online.
Many people feel that social media is a full-time job in itself; something that you have to spend hours tending to to grow a big fan base. And while this is true to some extent, there are lots of useful tricks and tools to help make the process faster. It really is possible to have an awesome social media strategy while only spending 15 well-planned minutes on your social media channels each day.
Victoria Greene: Brand Marketing Consultant & Freelance Writer
Victoria Greene is a freelance writer and ecommerce marketing expert who works with local brands to get their name known. She loves to share her knowledge with other like-minded entrepreneurs and startups to extend their reach online.