16 SEO FAQs We Still Struggle To Understand (Infographic)
SEO is a term that is thrown around a lot recently, and all online businesses should be making an effort to understand it and how it can help their company. SEO stands for search engine optimisation and is fairly easy to understand. It is the name given to any attempt to try and improve search engine ranking, making a website show up higher in search engines ranking such as Google. The results from search engines like Google will display the links to pages that it considers relevant to the search term, but also several other factors are involved in this decision. How authoritative a website is, is also a factor that Google will consider, and this is usually determined by the number of links from other websites, how often the site is updated, and the quality of the content on the site.
There are so many rules and regulations that apply to getting a good search engine ranking, and these are changing all the time, so it is easy to see why people get confused about what the best steps are to take. Obviously, businesses want to be as high up as possible in the rankings, as this will mean getting more organic traffic directed at the site. Research suggests that the top five rankings on Google get 75% of the overall clicks, and anything below that gets significantly less. If a website is on anything later than the first page, then the likelihood of clicks drops sharply again.
It is no wonder then that the SEO industry is worth $65 billion, as many companies look to more knowledgeable companies for help and guidance. Lots of business do not feel comfortable working on their SEO strategy themselves as it can get so confusing. It is such an important part of the online success that sometimes it is worth paying out to get someone who knows that they are doing on your side.
There are two different types of SEO, on page and off page, and knowing the difference between the two is very important. On page SEO is the internal side, the best way to improve on page SEO is to provide a constant revision of the website to enhance the traffic. This could be making sure that all content is up to date and relevant, making sure that there are no broken links, adding to a blog and any other website additions. Off page SEO is the external side and actually, relies on other websites to improve the ranking of a website. It has a lot to do with link building, the more external links out there pointing to your website, the more traffic will be directed to it.
There are many ways to improve both these types of SEO, some of which are easier than others. The interesting thing is, Google knows when it is being tricked, so it is very hard to beat the system. The best way to improve SEO is to do it properly. For example, Google has ways of telling if a website has spammed links on other sites or duplicated content on their own site. Therefore, time and effort have to be put into making a website the best that it can be.
Google has stated that there are over 200 factors that are used to rank a website, so it is no wonder that it is easy to get confused about what steps are best to take, and which are going to make the biggest impact. The informative infographic supplied by SEOjury.co.uk will supply some of these many factors, and help to explain some of the most frequently asked SEO questions.
Originally posted on SEOjury.co.uk
Colin Cieloha is an American author and content marketer at Skilled.co. He writes about everything that will draw his attention with a focus on the mobile and e-commerce space. When he is not writing he is spending his time traveling the globe and snowboarding. You can follow him on his Twitter at @ColinCieloha or on Linkedin.