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How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half million consumers on what they are looking for in their shopping experience… There’s been almost a 180-degree turn on making […]


Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s personalization efforts a “C” grade or below. So […]


Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not […]


How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers? According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.” Marketers need to understand this new type of shopper. If you are not adjusting your strategies to keep pace with this new reality, you could be setting your brand up for […]


7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today You get seemingly 12,000 of them a day. Some of you probably just immediately toss them into the trash, while others carefully pore through each one, looking for useful bits of information. Either way, we all have to contend with them. Of course […]


97% Say Customer Reviews Influence Their Purchase Decision

97% Say Customer Reviews Influence Their Purchase Decision

97% Say Customer Reviews Influence Their Purchase Decision In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses […]


How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts Everything about marketing—content marketing included—requires you to truly know and understand your target audience. After all, how can you promote or pitch an idea to a group of people you know nothing about? Let’s use content marketing as an example. If you don’t know who you’re creating […]


Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement For seven years we’ve published articles and tips on engagement and loyalty. We’ve developed a great readership and have had the good fortune of starting some great dialog over the years. But many of you have asked the question of what exactly it is that Access Development does. […]