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Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data

Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data

Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


Companies That Thrive During Tough Times Share These Traits

Companies That Thrive During Tough Times Share These Traits

Companies That Thrive During Tough Times Share These Traits In the same economy and same consumer market in which thousands of retailers and brands are struggling, others are thriving and growing. Why? What drives the outcome of “something went wrong” versus “things are going great”? Their “secrets” become apparent by understanding who they are, who […]


Why Friction Isn’t Always Bad For Your Customer Experience

Why Friction Isn’t Always Bad For Your Customer Experience

Why Friction Isn’t Always Bad For Your Customer Experience “People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body ached. I hallucinated the finish line constantly, like a mirage in the desert. I had rearranged my life […]


Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff, “Over the last few years the company changed its way of doing […]



10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program It’s fun to invest in something that can lead to greater loyalty and engagement. Maybe it’s a loyalty program, complete with gamification and micro-rewards plus all the other bells and whistles. Perhaps you finally get that vaunted omnichannel marketing platform or that single view of all customer […]


How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half million consumers on what they are looking for in their shopping experience… There’s been almost a 180-degree turn on making […]


Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s personalization efforts a “C” grade or below. So […]


Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not […]


How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]