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Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff, “Over the last few years the company changed its way of doing […]



10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program It’s fun to invest in something that can lead to greater loyalty and engagement. Maybe it’s a loyalty program, complete with gamification and micro-rewards plus all the other bells and whistles. Perhaps you finally get that vaunted omnichannel marketing platform or that single view of all customer […]


How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle

How You Should Engage At These 7 Points In The Customer Lifecycle Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half million consumers on what they are looking for in their shopping experience… There’s been almost a 180-degree turn on making […]


Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success

Don’t Be Shy: Explicit Customer Data Essential For CX Success A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s personalization efforts a “C” grade or below. So […]


Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers

Tips On How To Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not […]


How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers? According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.” Marketers need to understand this new type of shopper. If you are not adjusting your strategies to keep pace with this new reality, you could be setting your brand up for […]


7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today You get seemingly 12,000 of them a day. Some of you probably just immediately toss them into the trash, while others carefully pore through each one, looking for useful bits of information. Either way, we all have to contend with them. Of course […]


97% Say Customer Reviews Influence Their Purchase Decision

97% Say Customer Reviews Influence Their Purchase Decision

97% Say Customer Reviews Influence Their Purchase Decision In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses […]