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How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts Everything about marketing—content marketing included—requires you to truly know and understand your target audience. After all, how can you promote or pitch an idea to a group of people you know nothing about? Let’s use content marketing as an example. If you don’t know who you’re creating […]


Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement For seven years we’ve published articles and tips on engagement and loyalty. We’ve developed a great readership and have had the good fortune of starting some great dialog over the years. But many of you have asked the question of what exactly it is that Access Development does. […]


69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that […]



Three Ways to Indirectly Profit From Your Most Engaged Customers

Three Ways to Indirectly Profit From Your Most Engaged Customers

Three Ways to Indirectly Profit From Your Most Engaged Customers How do you monetize a loyal customer base? Well, they’re already customers…so they’re already monetized, right? But there’s more they can give you. There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you’re adding value to the relationship […]


How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly […]


Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back […]


Why Customer Engagement Matters

Why Customer Engagement Matters

Why Customer Engagement Matters At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it’s far from an exact science. Which is a good thing, if you think about it. It means that, for now, you have the freedom to do […]


6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate […]