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High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles If you’re trying to get the word out about what you do, then viral marketing is the perfect way to do so. But is it possible to create and distribute material on social media that’s designed to go viral? This article will discuss elements and strategies you should […]


Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms” It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity. This broad based and heavily modeled data was our only window into a consumer’s […]


Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic) The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- more and more […]


How to Select the Right Email Platform and Autoresponder Service

How to Select the Right Email Platform and Autoresponder Service

How to Select the Right Email Platform and Autoresponder Service To build relationships with your audience it’s important to use email autoresponder services or software. There are out of the box solutions that are self-hosted (on your own server), as well as hosted solutions that you can use. Hosted solutions are the way to go […]


Digital Advertising Set to Outpace TV Advertising in 2017

Digital Advertising Set to Outpace TV Advertising in 2017

Digital Advertising Set to Outpace TV Advertising in 2017 Digital media has been rapidly growing year over year.  This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time.  According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of […]



6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates

6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate […]


Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers “You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA. Marketers are talking “omnichannel” but are still stuck […]


4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing In today’s world, marketing means social media, blogs, SEO, pay-per-click and the occasional print, TV or radio ad. But smart marketers know consumers grow tired of constant bombardment from the usual suspects and may tune out these common methods which are geared to get their attention. Non-traditional marketing methods […]


Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP’s GroupM, the world’s largest […]