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7 Lead Generation Ideas To Grow Your Business Online

7 Lead Generation Ideas To Grow Your Business Online

7 Lead Generation Ideas To Grow Your Business Online It doesn’t matter what business you’re in, you need prospects coming into your marketing funnel. You need people out there, who want what you have, to express enough interest that they first become leads and then become customers. Your business might be online or it might […]


How Do Consumers Really Feel About Your Marketing Emails?

How Do Consumers Really Feel About Your Marketing Emails?

How Do Consumers Really Feel About Your Marketing Emails? Marketers love email – and for good reason.  Report after report continues to indicate that email marketing is one of the best channels for producing ROI.  And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and […]


9 Reasons You Need To Be Doing More Content Marketing

9 Reasons You Need To Be Doing More Content Marketing

9 Reasons You Need To Be Doing More Content Marketing Before I dive into the “why,” let’s talk about the “what.” Content marketing is nothing new, but it’s being used more frequently and effectively than ever before. Put simply, it is a subtle form of marketing your brand, product, or service through content… like social […]


Video Content And The Marketing Funnel [Infographic]

Video Content And The Marketing Funnel [Infographic]

Video Content And The Marketing Funnel [Infographic] As the old saying goes, ‘a picture tells a thousand words’, and when it comes to marketing the statement has never been truer. When you consider that 90% of customers find video helpful when making buying decisions, it is hardly surprising that 87% of online marketers already use video […]


Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category […]


9 Easy Ways To Increase Your Conversion Rate

9 Easy Ways To Increase Your Conversion Rate

9 Easy Ways To Increase Your Conversion Rate In managing your finances, the rule is to always separate yourself from the business. The business is a separate entity. It is not necessarily about you even if you were the one who started it. Although this mentality is good, the problem is you also think this […]



High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles If you’re trying to get the word out about what you do, then viral marketing is the perfect way to do so. But is it possible to create and distribute material on social media that’s designed to go viral? This article will discuss elements and strategies you should […]


Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms” It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity. This broad based and heavily modeled data was our only window into a consumer’s […]


Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic) The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- more and more […]