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How To Create Headlines That Get More Clicks and Conversions

How To Create Headlines That Get More Clicks and Conversions

How To Create Headlines That Get More Clicks and Conversions Before you delve into the content of what you are about to post, make sure that the title is catchy enough. If the headline doesn’t capture attention, it would be a total waste of time. People will simply overlook the headline and search for other […]


Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


Retail Outlook 2017: Omnichannel Consumers are in Control

Retail Outlook 2017: Omnichannel Consumers are in Control

Retail Outlook 2017: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to […]



Email Marketing Best Practices for 2017: The Dos and Don’ts

Email Marketing Best Practices for 2017: The Dos and Don’ts

Email Marketing Best Practices for 2017: The Dos and Don’ts Email is not dead—far from it. If you know what you’re doing, it can still be extremely valuable. This article about email marketing best practices for 2017 can help you ace modern email marketing. In the era of social media and mobility, who still bothers with email […]


Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy.  Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today’s consumers. In research by the Winterberry Group in partnership with the […]


Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic)

Hottest Digital Advertising Trends in 2017 (Infographic) The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advertising continues to grow at a break-neck speed- more and more […]


25 Amazing Omnichannel Statistics Every Marketer Should Know

25 Amazing Omnichannel Statistics Every Marketer Should Know

25 Amazing Omnichannel Statistics Every Marketer Should Know Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What Exactly Does it Mean to be Omnichannel? Today’s consumers shop across multiple channels […]


7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) Originally posted on Sleeknote I get it: You can’t please everyone. People opt out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them). Jokes aside, improving customer retention is a real concern for many businesses. According to InsightSquared, it can cost you […]


Implementing Click to Message on Cross Channel Conversion

Implementing Click to Message on Cross Channel Conversion   One Easy Way to Fix Mobile Marketing and Get More Leads One of the most basic “fixes” any mobile marketer can do with their marketing strategies is to assess whether she is making the most out of all the opportunities offered by the smartphone – now […]