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Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an investment banker […]


Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind In the industry of fashion, influencer marketing has often been taken for granted, don’t you think? We see all these bloggers with thousands of followers on Facebook, fashion influencers on Instagram, or any other social media platform, and we don’t even realize they’re recommending a product because they have […]


Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth Audiences In Motion event in the glamorous Gansevoort Park Avenue in New York City. One of our speakers at the event […]



Advice For Marketers: How to Drive More Sales

Advice For Marketers: How to Drive More Sales

Advice For Marketers: How to Drive More Sales Over the past decade I’ve had the opportunity to work with Sales teams of all sizes. My formal degree and passion are in Marketing, but I learned early on that in order for any of my marketing programs to be successful, I needed to build relationships with […]


Ernan’s Insights on Marketing Best Practices

Ernan’s Insights on Marketing Best Practices

Ernan’s Insights on Marketing Best Practices TIAA CMO Connie Weaver Answers 4 Questions for Marketing Innovators Connie Weaver is an expert in brand transformation, customer analytics, and digital strategy. Her approach combines the “art and science” of branding by establishing data and measurement as a key complement to on-going innovation. Currently the Chief Marketing Officer for […]


5 Steps To Creating A Powerful Value Proposition

5 Steps To Creating A Powerful Value Proposition

5 Steps To Creating A Powerful Value Proposition If you’ve been in B2B marketing or sales for the last few years, you’ve definitely noticed some changes – longer and more complex sales cycles, more buyers involved in the decision making process, and more buyers coming to your organization with a clear idea of what they […]


How to Get a Handle on Your Competition

How to Get a Handle on Your Competition

How to Get a Handle on Your Competition   “Strike the right balance between respecting your rivals and focusing on how you can beat them, and you’ll have a winning formula.” – Richard Branson It is impossible to be at the top of your game without first understanding what you are up against. Ask anyone […]



4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing In today’s world, marketing means social media, blogs, SEO, pay-per-click and the occasional print, TV or radio ad. But smart marketers know consumers grow tired of constant bombardment from the usual suspects and may tune out these common methods which are geared to get their attention. Non-traditional marketing methods […]