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How And When To Market To New Movers

How And When To Market To New Movers

How And When To Market To New Movers According to the US Census Bureau, 11.2 percent of the population moved between 2015 and 2016.  The average American household moves every five to seven years with an average of moving twelve times during their lifetime. Households on the move spend approximately $9,000 on goods and services. […]


Online Shopper Behavior By Generation [Infographic]

Online Shopper Behavior By Generation [Infographic]

Online Shopper Behavior By Generation [Infographic] Online Shoppers – Who are they?  Today online shopping community includes not only the young but also old people. Are you surprised when knowing that 50+ adults still participate in e-commerce? That is true. Online Shopper does not mean Young Shopper. It shows that online consumer age is very diverse. In […]


Should You Outsource Your Data Entry? Here are 5 Questions to Ask!

Should You Outsource Your Data Entry? Here are 5 Questions to Ask!

Should You Outsource Your Data Entry? Here are 5 Questions to Ask! When done properly, an efficient and accurate data entry management program can open up new opportunities for business. However, it is an extremely time-consuming and meticulous task. This is why data-intensive industries like retail, accounting, finance, manufacturing, medical and telecommunications, regularly outsource this […]


Why The False Dichotomy Between Adtech And Martech Is Dysfunctional

Why The False Dichotomy Between Adtech And Martech Is Dysfunctional

Why The False Dichotomy Between Adtech And Martech Is Dysfunctional Would you agree that advertising is one facet of marketing? Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech […]


7 Photoshops Must-Knows For Beginners

7 Photoshops Must-Knows For Beginners

7 Photoshops Must-Knows For Beginners Photoshop is imperative to any photographer or graphic designer, but these professions are not the only ones that can put this influential software to good use. For the creative professional, who may include freelancers, marketing professionals, entrepreneurs, even business owners, it helps to have even just a working knowledge of […]


5 Ways to Use Phone Marketing for Multi-Channel Campaign Success

5 Ways to Use Phone Marketing for Multi-Channel Campaign Success

5 Ways to Use Phone Marketing for Multi-Channel Campaign Success Telemarketing is often misunderstood as a throwback marketing tool that is no longer relevant. However, whether you are generating new clients for your own business, setting appointments, or raising money for a political candidate or charity, telemarketing can still be a profitable source of lead […]


Ways Competition Makes Your Business Stronger

Ways Competition Makes Your Business Stronger

Ways Competition Makes Your Business Stronger Do you believe that competition does more good than harm in today’s business context? It may sound contradictive, but apparently, yes. In fact, many of those start-ups who have managed to survive competitive pressures decades ago turned out to be the most successful businesses nowadays. From Apple, Google, and […]


Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an investment banker […]


Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind In the industry of fashion, influencer marketing has often been taken for granted, don’t you think? We see all these bloggers with thousands of followers on Facebook, fashion influencers on Instagram, or any other social media platform, and we don’t even realize they’re recommending a product because they have […]


Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies

Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth Audiences In Motion event in the glamorous Gansevoort Park Avenue in New York City. One of our speakers at the event […]