You are viewing posts in: Right Time Marketing


Life Event Marketing and How to Target Consumers When it Matters Most

Life Event Marketing and How to Target Consumers When it Matters Most

Life Event Marketing and How to Target Consumers When it Matters Most Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  However, gathering the right data […]


5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors ARE YOU STRUGGLING WITH LOW WEBSITE CONVERSIONS? Low website conversions are nothing to be ashamed of. In fact, most business websites around the world are suffering from this very fate. Here’s the reality of the situation… You’ve got up to 8 seconds to make a […]


Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading Into 2017: Live Streaming What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump […]


Data-Driven Personalization Delivers 5x’s the ROI

Data-Driven Personalization Delivers 5x’s the ROI

Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer.” (Provided of course that you have the accurate data and your customer’s […]


Why Context Is More Important Than Content in Marketing

Why Context Is More Important Than Content in Marketing

The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Even […]


Marketing: If Content is King and Connection is Queen, Context is the Little Prince

Marketing: If Content is King and Connection is Queen, Context is the Little Prince

Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it applies directly to the reader’s life at […]


Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies.  Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging […]


5 Ways Retailers Are Using Geo-Location Data

5 Ways Retailers Are Using Geo-Location Data

  Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers.  Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data.  The ability for mobile devices to track and report a person’s location in […]


Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights it provides into consumer context and behaviour is powering more accurate audience-centered segmentation and driving the use of mobile programmatic. It’s why we’re witnessing a massive shift as more advertisers take advantage of better tools and platforms to target specific […]