You are viewing posts in: Social Media Marketing


“Moments” Marketing

“Moments” Marketing

“Moments” Marketing Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a […]


User-Generated Content (UGC) And ROI

User-Generated Content (UGC) And ROI

User-Generated Content (UGC) And ROI It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform to share just about anything. For […]



Social Media Marketing Trends (Infographic)

Social Media Marketing Trends (Infographic)

Social Media Marketing Trends (Infographic) As we all know that new year 2017 is here and there are so many rising patterns, trends and forecast that we all are going to see in social media marketing, and we understand that as an entrepreneur/business owner you probably want to spend on social marketing, customer services as […]


5 Tips for Building an Engaged Subscriber List in Content Marketing

5 Tips for Building an Engaged Subscriber List in Content Marketing

5 Tips for Building an Engaged Subscriber List in Content Marketing Content marketing can often feel like a rather lonely endeavor. Week after week, you publish new blog posts which have been properly planned, researched and expertly written, but you have that nagging feeling that only a handful of people ever get to read them. […]


Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers “You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA. Marketers are talking “omnichannel” but are still stuck […]


4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing In today’s world, marketing means social media, blogs, SEO, pay-per-click and the occasional print, TV or radio ad. But smart marketers know consumers grow tired of constant bombardment from the usual suspects and may tune out these common methods which are geared to get their attention. Non-traditional marketing methods […]


Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading into 2017: Live Streaming

Biggest Content Marketing Trend Heading Into 2017: Live Streaming What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump […]


5 Forms Of Social Proof That Can Instantly Improve Consumer Trust

5 Forms Of Social Proof That Can Instantly Improve Consumer Trust

Online marketing is all about building your brand’s visibility, but that visibility won’t mean much if your consumers don’t trust you. Trust makes people comfortable giving you money, or handing over their personal information, and opens the door to other meaningful exchanges. Trust is essential for converting visitors into paying customers, or even for building […]


Match Your Market: Knowing the Right Social Network for Your Business

Match Your Market: Knowing the Right Social Network for Your Business

Social media has become essential for entrepreneurs. Apart from allowing them to connect with clients and customers, it has also become a tool in expanding target markets and promoting a product or service. According to research, 96 percent of business owners use social media marketing, and 92 percent of those agree with the phrase, “Social […]