Dia&Co Chief Answers 4 Questions For Marketing Innovators


Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an investment banker […]


How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts Everything about marketing—content marketing included—requires you to truly know and understand your target audience. After all, how can you promote or pitch an idea to a group of people you know nothing about? Let’s use content marketing as an example. If you don’t know who you’re creating […]


How To Create Headlines That Get More Clicks and Conversions

How To Create Headlines That Get More Clicks and Conversions

How To Create Headlines That Get More Clicks and Conversions Before you delve into the content of what you are about to post, make sure that the title is catchy enough. If the headline doesn’t capture attention, it would be a total waste of time. People will simply overlook the headline and search for other […]


Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement

A Closer Look at Discount Programs and Engagement For seven years we’ve published articles and tips on engagement and loyalty. We’ve developed a great readership and have had the good fortune of starting some great dialog over the years. But many of you have asked the question of what exactly it is that Access Development does. […]


High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles If you’re trying to get the word out about what you do, then viral marketing is the perfect way to do so. But is it possible to create and distribute material on social media that’s designed to go viral? This article will discuss elements and strategies you should […]


Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms”

Stop Targeting “Soccer Moms” It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity. This broad based and heavily modeled data was our only window into a consumer’s […]


69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that […]



Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind In the industry of fashion, influencer marketing has often been taken for granted, don’t you think? We see all these bloggers with thousands of followers on Facebook, fashion influencers on Instagram, or any other social media platform, and we don’t even realize they’re recommending a product because they have […]