You are viewing posts tagged with: B2B


6 Benefits of Proactive Customer Service (Infographic)

6 Benefits of Proactive Customer Service (Infographic)

In a highly technological world where instant connectivity on a 24/7 basis is the norm, many customers expect quick and instant services whenever they swipe their fingers or click a button with their mouse. But if this would be the normal route for modern businesses in this digital world, what would make your business stand […]


The Reason Why Your Content Marketing Isn’t Working

The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” – Zig Ziglar I love this old saying by Zig Ziglar. Not just because it’s packed with truth and life-lessons but also because it brilliantly sums up a classic content marketing mistake — moving without a target. Moving with out a target may be the […]


The Secret of Creating Successful Buyer Personas

The Secret of Creating Successful Buyer Personas

Yikes. According to a recent ITSMA survey, 85% of firms that have created buyer personas aren’t using them. Why? Based on my observation, most B2B firms are short-cutting the process to create personas. As a result, they end up with a generic buyer profile that doesn’t answer the critical questions the firm needs to understand in order to be effective. […]


Rock your customers’ world with effective messaging

Rock your customers’ world with effective messaging

Rock your customers’ world 8 tips for building effective messaging In musical circles, rock bands have been competing for the title “Loudest Rock Band in the World” for decades. And although some really iconic groups like Led Zeppelin and The Who have both carried the title, loud does not always equal great. The same is […]


B2B Online Buying: 68% of B2B Buyers Make Purchases Online

B2B Online Buying: 68% of B2B Buyers Make Purchases Online

B2B Online Buying: 68% of B2B Buyers Make Purchases Online The number of B2B buyers who purchase goods online is growing – up from 57% in 2013 to 68% in 2014 according to new research from Accenture Interactive. To accommodate online shoppers, 86% of B2B organizations now offer online purchasing options. The research was based […]