You are viewing posts tagged with: b2c


6 Benefits of Proactive Customer Service (Infographic)

6 Benefits of Proactive Customer Service (Infographic)

In a highly technological world where instant connectivity on a 24/7 basis is the norm, many customers expect quick and instant services whenever they swipe their fingers or click a button with their mouse. But if this would be the normal route for modern businesses in this digital world, what would make your business stand […]


The Reason Why Your Content Marketing Isn’t Working

The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” – Zig Ziglar I love this old saying by Zig Ziglar. Not just because it’s packed with truth and life-lessons but also because it brilliantly sums up a classic content marketing mistake — moving without a target. Moving with out a target may be the […]


The Secret of Creating Successful Buyer Personas

The Secret of Creating Successful Buyer Personas

Yikes. According to a recent ITSMA survey, 85% of firms that have created buyer personas aren’t using them. Why? Based on my observation, most B2B firms are short-cutting the process to create personas. As a result, they end up with a generic buyer profile that doesn’t answer the critical questions the firm needs to understand in order to be effective. […]