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Big Data In Practice: From Buzz Word To Business Benefits- Visual Asset

Big Data In Practice: From Buzz Word To Business Benefits- Visual Asset

A study by the BARC revealed how the biggest companies in the world are using big data. Interestingly, North American companies are utilizing big data analytics more than European companies and use of big data analytics is particularly popular in the retail sector worldwide. Of course, the main reason companies use big data analytics is […]


Why You Need to Curb Your Obsession With Big Data

Why You Need to Curb Your Obsession With Big Data

Why You Need to Curb Your Obsession With Big Data Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data […]


For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust With the growing acceptance of big data and what it can achieve for companies, more businesses are looking to secure additional types of consumer data in order to leverage the insights to further improve the company’s products and services. Understanding what consumers think and feel about their […]


4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that aren’t quickly rectified, or for any number of other reasons that can ruin a consumer’s attitude towards a […]


The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016 Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer,” and embraced the idea of cross-channel marketing. While these […]