You are viewing posts tagged with: brand loyalty


Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back […]


Why Customer Engagement Matters

Why Customer Engagement Matters

Why Customer Engagement Matters At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it’s far from an exact science. Which is a good thing, if you think about it. It means that, for now, you have the freedom to do […]


3 Reasons Why Your Brand Needs To Go Visual

3 Reasons Why Your Brand Needs To Go Visual

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […]


Send Emails to Improve Customer Relationships

Send Emails to Improve Customer Relationships

You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still can’t rely on email as the sole touchpoint between you and your customers or members. It’s important to build several bridges. Don’t confuse that message to be […]


Getting Real-Time Marketing Right at the Right Time

Getting Real-Time Marketing Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers […]


Is customer loyalty good for the customer?

Is customer loyalty good for the customer?

A recent post on  Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is no. In those companies, loyal employees are underpaid, do more than their fair share of work, and stick out like a sore thumb when cutbacks come calling. It got me thinking about the same concept […]