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Tips To Build Your Business Through Offline Marketing

Tips To Build Your Business Through Offline Marketing

Tips To Build Your Business Through Offline Marketing With the rise in popularity of online marketing, many effective offline marketing methods are easily forgotten when marketing campaigns are planned. Most believe that digital marketing is the only way to get results. While this may be true for specific industries, some of the most proven marketing […]


The Importance of Building a Data-Based Brand

The Importance of Building a Data-Based Brand

Say you have a particular passion for baking cupcakes. You spend most of your time researching, learning, purchasing, baking – this particular area has become an all-encompassing hobby. Then one day, you begin thinking it would be a good idea to take this passion and turn it into a business. You begin using your pre-existing […]


3 Reasons Why Your Brand Needs To Go Visual

3 Reasons Why Your Brand Needs To Go Visual

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […]


Should Your Brand Be Using Infographics

Should Your Brand Be Using Infographics

Should Your Brand Be Using Infographics? Infographics currently drive traffic, and as a vehicle within content marketing, they will continue to do so for the foreseeable future. There are a variety of reasons for this, but to illustrate the point, refer to the graph below showcasing search engine traffic for the terms “Infographic” and “Infographics”. Clearly, the trend just […]


Implications of a Customer-Centric Strategy: 7 Takeaways

Implications of a Customer-Centric Strategy: 7 Takeaways

Implications of a Customer-Centric Strategy: 7 Takeaways In this fast-changing world of smart, increasingly demanding and dis-loyal customers and the ubiquitous digital devices they and we all enjoy, one thing is clear – the entire relationship between customers and the companies that wish to serve them has changed. It used to be that when bad […]


3 Proven Tips to Build Your Brand

3 Proven Tips to Build Your Brand

3 Proven Tips to Build Your Brand Your brand is your business’s most valuable asset. It can take years to build and days to destroy. Fortunately, there are three proven ways that you can create a successful brand, provided you are willing to invest the time and resources. 1.     Be the Face of Your Brand […]