You are viewing posts tagged with: consumer engagement


Omnichannel Retail 2017: Why You Must Engage with Shoppers Across Channel

Omnichannel Retail 2017: Why You Must Engage with Shoppers Across Channel

Omnichannel Retail 2017: Why You Must Engage with Shoppers Across Channel In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, […]


Long Live Email: Cross-Device and Omni-Channel Consumers Still Want Email Interactions

Long Live Email: Cross-Device and Omni-Channel Consumers Still Want Email Interactions

Email marketing has been declared dead many times over in the past few years with social media as the prime contender to take its place. Yet, when you look at the data, you’ll find email marketing is still one of the most successful marketing channels. For every $1 invested, email marketing generates an average return […]


Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone. They ring all the time, and it’s rarely a conversation I initiated. So I made the choice to either fend off […]


For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust

For Consumers, Data Is A Matter Of Trust With the growing acceptance of big data and what it can achieve for companies, more businesses are looking to secure additional types of consumer data in order to leverage the insights to further improve the company’s products and services. Understanding what consumers think and feel about their […]