You are viewing posts tagged with: customer acquisition


Tips and Strategy Guide on How to Reactivate Inactive Customers

Tips and Strategy Guide on How to Reactivate Inactive Customers

Tips and Strategy Guide on How to Reactivate Inactive Customers Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat […]


Avoid marketing complacency or watch your sales decline

Avoid marketing complacency or watch your sales decline

Overall retail sales have been in a decline, and automotive sales are a leading example. The simple truth is, not as many people are shopping. With the threat of not meeting sales goals, auto dealers and other retailers need to shift their focus to marketing tools that work. If you’re not willing to look at […]


Internet Lead Marketing Ecosystem [Infographic]

Internet Lead Marketing Ecosystem [Infographic]

A lead generation campaign is like a car: When all of its parts are working together, everything runs fine. However, if one part isn’t performing effectively, this can be disastrous for your campaign and cost you leads. That’s why the experts at Straight North, a SEO Chicago agency, created the “Internet Marketing Lead Generation Ecosystem” […]


The Importance of Lead Validation in Internet Marketing

The Importance of Lead Validation in Internet Marketing

The Importance of Lead Validation in Internet Marketing If you’ve built a website to generate leads, it’s key that you’re effectively managing the many inquiries your site will receive. While many companies rely on Google Analytics to do this, there is another great way to handle this delicate task: lead validation. The importance of lead validation […]


Why Mobile Marketing Retention is More Important than Acquisition

Why Mobile Marketing Retention is More Important than Acquisition

Why Mobile Marketing Retention is More Important than Acquisition Mobile marketers, first and foremost, are decision makers. Unfortunately, decisions aren’t always easy to make. To nurture lead prospects, one must pay close attention to a consumer-base. Sometimes, however, retention is clearly more beneficial than acquisition. You might have a successful mobile app, and your brand […]