You are viewing posts tagged with: customer engagement


How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts Everything about marketing—content marketing included—requires you to truly know and understand your target audience. After all, how can you promote or pitch an idea to a group of people you know nothing about? Let’s use content marketing as an example. If you don’t know who you’re creating […]


Quick and Easy Social Content Building

Quick and Easy Social Content Building

Quick and Easy Social Content Building Not long ago, I had a client who was struggling to get any kind of engagement at all from her social media posts. She called me in to her office to sit down with her staff and review what they had been doing. Within a minute, it was pretty […]


25 Amazing Omnichannel Statistics Every Marketer Should Know

25 Amazing Omnichannel Statistics Every Marketer Should Know

25 Amazing Omnichannel Statistics Every Marketer Should Know Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What Exactly Does it Mean to be Omnichannel? Today’s consumers shop across multiple channels […]


How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly […]


Why Customer Engagement Matters

Why Customer Engagement Matters

Why Customer Engagement Matters At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it’s far from an exact science. Which is a good thing, if you think about it. It means that, for now, you have the freedom to do […]


8 Ways To Reduce Customer Churn and Boost Revenue (Infographic)

8 Ways To Reduce Customer Churn and Boost Revenue (Infographic)

8 Ways To Reduce Customer Churn and Boost Revenue (Infographic) Numbers don’t lie. The mere thought of losing customers can be scary. If you’re a SaaS entrepreneur or marketer, you know that the customer lifetime value (CLV) is arguably the most important metric. Why? Because when your lead signs up and become a customer, no […]


(Infographic) The Big Difference Between Small Purchases

(Infographic) The Big Difference Between Small Purchases

(Infographic) The Big Difference Between Small Purchases 92% of consumers aren’t going beyond 20 minutes to make routine purchases. That’s the big takeaway from our recent survey on consumer spending proximity. (Be sure you download the summary here.) That’s a big broad stat that says a lot. Based on those numbers one could deduce that local […]


Need More Customer Engagement? Answer These Five Questions First

Need More Customer Engagement? Answer These Five Questions First

Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much harder game to win. There aren’t any hacks or fool-proof systems that will retain a customer or member for years to come. (I guess you could hand out stacks of cash every time someone purchases. But […]


4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing

4 Unusual Ways to Outsource Marketing In today’s world, marketing means social media, blogs, SEO, pay-per-click and the occasional print, TV or radio ad. But smart marketers know consumers grow tired of constant bombardment from the usual suspects and may tune out these common methods which are geared to get their attention. Non-traditional marketing methods […]


5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors ARE YOU STRUGGLING WITH LOW WEBSITE CONVERSIONS? Low website conversions are nothing to be ashamed of. In fact, most business websites around the world are suffering from this very fate. Here’s the reality of the situation… You’ve got up to 8 seconds to make a […]