You are viewing posts tagged with: customer experience


Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an investment banker […]


69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that […]


Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back […]


The Reality of Being a Retailer In 2017

The Reality of Being a Retailer In 2017

The Reality of Being a Retailer In 2017 Originally posted on CUBE Steve Hashman is CEO of CUBE Marketing. Cube Marketing provides a number of marketing solutions for businesses of all types. They specialize in providing sophisticated on hold music marketing solutions.


Need More Customer Engagement? Answer These Five Questions First

Need More Customer Engagement? Answer These Five Questions First

Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much harder game to win. There aren’t any hacks or fool-proof systems that will retain a customer or member for years to come. (I guess you could hand out stacks of cash every time someone purchases. But […]


Life Event Marketing and How to Target Consumers When it Matters Most

Life Event Marketing and How to Target Consumers When it Matters Most

Life Event Marketing and How to Target Consumers When it Matters Most Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  However, gathering the right data […]


Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers “You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA. Marketers are talking “omnichannel” but are still stuck […]


5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors

5 Keys to Actively Engage and Convert Your Website Visitors ARE YOU STRUGGLING WITH LOW WEBSITE CONVERSIONS? Low website conversions are nothing to be ashamed of. In fact, most business websites around the world are suffering from this very fate. Here’s the reality of the situation… You’ve got up to 8 seconds to make a […]


The Age Of Human Centered & Empathetic Marketing

The Age Of Human Centered & Empathetic Marketing

The Age Of Human Centered & Empathetic Marketing Is it right to call your customers ‘leads’ or ‘prospects’ as part of your internal company culture? Marketers are obsessed with using terms like these to denote what stage of the buying cycle a potential customer is. And it’s understandable, I’m not saying there’s anything wrong with […]


Good Customer Service: Understanding Its Importance

Good Customer Service: Understanding Its Importance

Any successful business puts customers first and most companies believe they provide excellent customer service. Like in anything though, there are certain companies who do provide excellent customer service, while others fall short. It’s the companies who make customer service a company ethos who will see results and truly make customers happy. If senior management […]