You are viewing posts tagged with: customer experience


Why Friction Isn’t Always Bad For Your Customer Experience

Why Friction Isn’t Always Bad For Your Customer Experience

Why Friction Isn’t Always Bad For Your Customer Experience “People who run marathons have lost their @$%@#$ minds!” That was my primary thought around the time I hit mile 20 in my first marathon experience. My body ached. I hallucinated the finish line constantly, like a mirage in the desert. I had rearranged my life […]


Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How “Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff, “Over the last few years the company changed its way of doing […]


Head Of Neiman Marcus’ iLab Answers 4 Questions For Marketing Innovators

Head Of Neiman Marcus’ iLab Answers 4 Questions For Marketing Innovators

Head Of Neiman Marcus’ iLab Answers 4 Questions For Marketing Innovators Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG), where he is responsible for evaluating, designing, testing, and piloting cutting-edge technologies and applications for luxury retail. Emmons founded and built the Neiman Marcus Innovation Lab (iLab) in 2012, which has grown […]


Consumer Trends: Connecting In-Store And Online Experiences

Consumer Trends: Connecting In-Store And Online Experiences

Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers.  However, connecting offline and online experiences continues to be a major focus in 2017 with many brands trying to bridge the disconnect in order to deliver more seamless experiences. According to a recently […]


119 Facts You Don’t Know About Email Marketing

119 Facts You Don’t Know About Email Marketing

119 Facts You Don’t Know About Email Marketing Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand […]


Check Out These Top 10 Marketing Charts for 2017

Check Out These Top 10 Marketing Charts for 2017

Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from Lithium […]


How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey

How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators

Dia&Co Chief Answers 4 Questions For Marketing Innovators Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an investment banker […]


69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority

69% of Companies Rate Personalizing the Customer Experience as Top in Priority Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that […]


Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back […]