You are viewing posts tagged with: customer journey


7 ½ Ways to Influence Customers on the Path to Purchase

7 ½ Ways to Influence Customers on the Path to Purchase

The majority of customers have researched a company, product or service before they make their first contact with a business. That means customers are increasingly more educated about products and even demand that extra information or they will go to a competitor’s site. That can leave a business feeling disempowered, as if the entire path […]


How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Imagine spending $850 on a new dresser only to have it arrive at your house in pieces. You click on the NPS email and rate the likelihood you’d recommend this e-commerce vendor at ‘one.’ You check your email the next day only to find recommendations for bed frames and other bedroom furniture to complement your […]