You are viewing posts tagged with: customer loyalty


Four Ways To Create Trust… The Key To Commerce

Four Ways To Create Trust… The Key To Commerce

Four Ways To Create Trust… The Key To Commerce There’s no faking it, our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing danger (and sincerity) than the reasoning part. It creates our […]


9 Reasons You Need To Be Doing More Content Marketing

9 Reasons You Need To Be Doing More Content Marketing

9 Reasons You Need To Be Doing More Content Marketing Before I dive into the “why,” let’s talk about the “what.” Content marketing is nothing new, but it’s being used more frequently and effectively than ever before. Put simply, it is a subtle form of marketing your brand, product, or service through content… like social […]


10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program

10 Simple Ways To Promote Your Discount Program It’s fun to invest in something that can lead to greater loyalty and engagement. Maybe it’s a loyalty program, complete with gamification and micro-rewards plus all the other bells and whistles. Perhaps you finally get that vaunted omnichannel marketing platform or that single view of all customer […]


Three Ways to Indirectly Profit From Your Most Engaged Customers

Three Ways to Indirectly Profit From Your Most Engaged Customers

Three Ways to Indirectly Profit From Your Most Engaged Customers How do you monetize a loyal customer base? Well, they’re already customers…so they’re already monetized, right? But there’s more they can give you. There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you’re adding value to the relationship […]


What Does it Take to Build Customer Loyalty?

What Does it Take to Build Customer Loyalty?

Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers.  However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by.  Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service.  This […]


Is customer loyalty good for the customer?

Is customer loyalty good for the customer?

A recent post on  Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is no. In those companies, loyal employees are underpaid, do more than their fair share of work, and stick out like a sore thumb when cutbacks come calling. It got me thinking about the same concept […]


5 Customer Engagement Lessons to Learn from Tesla

5 Customer Engagement Lessons to Learn from Tesla

5 Customer Engagement Lessons to Learn from Tesla I previously wrote a post about about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with apathy. Especially when you compare it to a business like Tesla Motors. 400,000 pre-orders for a […]


5 Steps to Improve Customer Loyalty

5 Steps to Improve Customer Loyalty

Improving Customer Loyalty and Relationship in 5 Simple Steps Existing customers are the essence of companies. Lately, marketers have been spending more time on current customers – revamping what customer services really mean. Capitalizing more in customer relationship management (CRM) systems and improving communication with their customers. Today, social connection is a way to build customer […]