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How To Inculcate Storytelling In Email Marketing

How To Inculcate Storytelling In Email Marketing

The money is in the list, or so they say. An email list is a goldmine, literally and figuratively. It is a collection of highly motivated individuals who have “opted” to receive communication from you and whom you can effectively sell your products and/or services. They also provide feedback, suggestions and testimonials that help you […]


The Biggest Reasons Customers Abandon Brands

The Biggest Reasons Customers Abandon Brands

People fall in love with brands for many reasons. They’re drawn to become loyal through value, performance, branding and their own personal ROI. Great customer service will also draw in a few people. But, in sick twist of fate, poor customer service is the overwhelming reason why people abandon brands. 47% of customers would take […]


What Does it Take to Build Customer Loyalty?

What Does it Take to Build Customer Loyalty?

Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers.  However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by.  Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service.  This […]


Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies.  Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging […]