You are viewing posts tagged with: data analytics


Implementing Click to Message on Cross Channel Conversion

Implementing Click to Message on Cross Channel Conversion   One Easy Way to Fix Mobile Marketing and Get More Leads One of the most basic “fixes” any mobile marketer can do with their marketing strategies is to assess whether she is making the most out of all the opportunities offered by the smartphone – now […]


Your Data Is Your Strategic Firewall Against Competition

Your Data Is Your Strategic Firewall Against Competition

Your Data Is Your Strategic Firewall Against Competition “Rivals cannot unlock or simulate your data. Data is the defensible barrier—not algorithms.” These are the words of Andrew Ng of Chinese search giant Baidu in a recent New York Times article. The article also stated: “For decades, dominance in the technology industry was based on software or hardware. […]


4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)

Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that aren’t quickly rectified, or for any number of other reasons that can ruin a consumer’s attitude towards a […]