You are viewing posts tagged with: data driven marketing


Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever

Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy.  Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today’s consumers. In research by the Winterberry Group in partnership with the […]


Data-Driven Personalization Delivers 5x’s the ROI

Data-Driven Personalization Delivers 5x’s the ROI

Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer.” (Provided of course that you have the accurate data and your customer’s […]


Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies.  Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging […]


Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights it provides into consumer context and behaviour is powering more accurate audience-centered segmentation and driving the use of mobile programmatic. It’s why we’re witnessing a massive shift as more advertisers take advantage of better tools and platforms to target specific […]


3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may […]


50 Marketing Statistics You Need to Know for 2016

50 Marketing Statistics You Need to Know for 2016

50 Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What’s working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in 2016. Content Marketing […]