You are viewing posts tagged with: data quality


Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data

Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and […]


Data Quantity or Data Quality?

Data Quantity or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing. Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier. And from all of that traffic, and social […]


5 Ways Marketers Can Most Effectively Track ROI

5 Ways Marketers Can Most Effectively Track ROI

Sales may be obsessed with the term ‘ROI’, but marketing is the group most often struggling to define it. How can you improve your return on investment and overcome some of the issues marketers struggle with today regarding ROI analysis? Here are five ways marketers can most effectively track ROI. 1. Have Clean Data Do […]


What is Poor Data Quality Costing You?

What is Poor Data Quality Costing You?

What is Poor Data Quality Costing You? Your data is a valuable asset.  Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line. […]


Are You Still in the Dark About the Quality of Your Data?

Are You Still in the Dark About the Quality of Your Data?

Are You Still in the Dark About the Quality of Your Data? More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt. Yet for many businesses, data quality is seen as an abstract concept; […]


An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn.  The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell […]


The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016 Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer,” and embraced the idea of cross-channel marketing. While these […]