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Strategies to Fuel More Sales for Your Auto Dealership in 2017

Strategies to Fuel More Sales for Your Auto Dealership in 2017

Strategies to Fuel More Sales for Your Auto Dealership in 2017 Consumers use multiple channels when shopping across industries and the auto industry is no exception.  Taking this one step further, consumers not only use multiple channels but they expect to receive the same personalized experience across each of these channels – a personalized, omnichannel […]


5 Tips for Building an Engaged Subscriber List in Content Marketing

5 Tips for Building an Engaged Subscriber List in Content Marketing

5 Tips for Building an Engaged Subscriber List in Content Marketing Content marketing can often feel like a rather lonely endeavor. Week after week, you publish new blog posts which have been properly planned, researched and expertly written, but you have that nagging feeling that only a handful of people ever get to read them. […]


Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth

Digital Media Continues to be Top Driver of Advertising Growth Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP’s GroupM, the world’s largest […]


5 Digital Marketing Hacks To Boost Online Sales

5 Digital Marketing Hacks To Boost Online Sales

Online sales are absolutely exploding, as consumers clamor to buy more and more products at the touch of a button. Online shopping offers us convenience, speed and is not bound by physical store hours. Alibaba just smashed Singles’ Day sales records with $14.3 billion! Online retailers are cashing in on consumer’s demand, and has led […]


Website Optimization Secrets To Get More People Seeing and Acting On Your Content

Website Optimization Secrets To Get More People Seeing and Acting On Your Content

You’ve loaded your website up with blog posts, videos, and all sorts of other great content that your target market would love… if only they knew about it. As it turns out, content creation is the easy part. The challenge is actually getting your work out there and seen by the right audience. If you […]


How To Inculcate Storytelling In Email Marketing

How To Inculcate Storytelling In Email Marketing

The money is in the list, or so they say. An email list is a goldmine, literally and figuratively. It is a collection of highly motivated individuals who have “opted” to receive communication from you and whom you can effectively sell your products and/or services. They also provide feedback, suggestions and testimonials that help you […]


Beware Digital Overload

Beware Digital Overload

I love all this digital hullaballoo, really I do. I love all these different trends and disruptions and turmoil. I especially love the confusion – it gives me something to write about. But sometimes, I’ve just had enough. Especially when the digital disruption story starts repeating itself. Take, for example, the unicorn meme. Unicorn, as […]


7 Big Reasons Digital Marketing Rocks

7 Big Reasons Digital Marketing Rocks

It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only does Return on Now offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is this such a huge focus for us? Because […]


What’s More Important: User Experience or SEO?

What’s More Important: User Experience or SEO?

It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do […]


Video Marketing – What, Where, When & How

Video Marketing – What, Where, When & How

Video marketing is one of the best ways to promote products or services and is an effective way to get your potential customers to listen to your message.  People by habit would much rather watch a video than read text. Achieving a higher SEO and preferred media will increase your chances of clients watching your […]