You are viewing posts tagged with: email marketing


Content Marketing: 55 Proven Ways to Help your Business [Infographic]

Content Marketing: 55 Proven Ways to Help your Business [Infographic]

Content Marketing: 55 Proven Ways to Help your Business [Infographic] Content marketing has become the number one method to skyrocket your business. Or at least that’s what 85% of the marketers worldwide claim. Launching your products and services online is 62% cheaper than offline marketing and brings 3 times more clients, so all you need […]


7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today

7 Tips For Collecting Email Addresses That Every Business Can Implement Today You get seemingly 12,000 of them a day. Some of you probably just immediately toss them into the trash, while others carefully pore through each one, looking for useful bits of information. Either way, we all have to contend with them. Of course […]


Email Marketing Best Practices for 2017: The Dos and Don’ts

Email Marketing Best Practices for 2017: The Dos and Don’ts

Email Marketing Best Practices for 2017: The Dos and Don’ts Email is not dead—far from it. If you know what you’re doing, it can still be extremely valuable. This article about email marketing best practices for 2017 can help you ace modern email marketing. In the era of social media and mobility, who still bothers with email […]


7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) Originally posted on Sleeknote I get it: You can’t please everyone. People opt out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them). Jokes aside, improving customer retention is a real concern for many businesses. According to InsightSquared, it can cost you […]


How to Select the Right Email Platform and Autoresponder Service

How to Select the Right Email Platform and Autoresponder Service

How to Select the Right Email Platform and Autoresponder Service To build relationships with your audience it’s important to use email autoresponder services or software. There are out of the box solutions that are self-hosted (on your own server), as well as hosted solutions that you can use. Hosted solutions are the way to go […]


5 tips for building an engaged subscriber list

5 tips for building an engaged subscriber list

Content marketing can often feel like a rather lonely endeavor. Week after week, you publish new blog posts which have been properly planned, researched and expertly written, but you have that nagging feeling that only a handful of people ever get to read them. And most of those people probably reside within the business. It […]


Consumers Prefer Receiving Offers Through Email

Consumers Prefer Receiving Offers Through Email

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.   Additional study insights include: Half of respondents sign up for text messages from businesses, with this […]


How To Inculcate Storytelling In Email Marketing

How To Inculcate Storytelling In Email Marketing

The money is in the list, or so they say. An email list is a goldmine, literally and figuratively. It is a collection of highly motivated individuals who have “opted” to receive communication from you and whom you can effectively sell your products and/or services. They also provide feedback, suggestions and testimonials that help you […]


Mobile Marketing is Pivotal for Growth

Mobile Marketing is Pivotal for Growth

Mobile has transformed how we shop, socialize, research, work, and connect with today’s world, and more than ever mobile marketing is pivotal for growth.  In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many […]


The Email Marketing Enigma

The Email Marketing Enigma

So there I was reading Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility, the latest edition from eMarketer. Had my omnipresent cup of coffee within arm’s length. I’d say I got about halfway through the report when I realized that the current state of email marketing is a puzzling or inexplicable occurrence or situation, AKA an […]