You are viewing posts tagged with: marketing automation


New Age Small Business Marketing Automation [Infographic]

New Age Small Business Marketing Automation [Infographic]

New Age Small Business Marketing Automation [Infographic] What is new age marketing automation? That’s the dream, right? As 2017 begins, however, personalization has become an even more important term in digital marketing. As customers share more information with service providers and product companies across the web, they want to feel understood and catered to. This is […]


7 Simple Ways to Save Time on Social Media Marketing

7 Simple Ways to Save Time on Social Media Marketing

Does social media marketing take too much of your time? Social media marketing doesn’t have to be a major time suck. Whether you’re active on two social networks or a dozen, it’s possible to simplify your strategy to increase your productivity and save up hours every week, without losing engagement or followers. With the right […]


How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Imagine spending $850 on a new dresser only to have it arrive at your house in pieces. You click on the NPS email and rate the likelihood you’d recommend this e-commerce vendor at ‘one.’ You check your email the next day only to find recommendations for bed frames and other bedroom furniture to complement your […]