You are viewing posts tagged with: marketing data


Data-Driven Personalization Delivers 5x’s the ROI

Data-Driven Personalization Delivers 5x’s the ROI

Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer.” (Provided of course that you have the accurate data and your customer’s […]


Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies.  Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging […]


Data Integration is Key to Shedding Light on the Customer Journey

Data Integration is Key to Shedding Light on the Customer Journey

By now you are probably aware that the customer journey is fractured among any number of channels and devices. Multi-device and multi-channel journeys take twists and turns as consumers move from one channel to the next and back again, and may start off on one device such as a smartphone, move to a tablet, and then […]


You Have Google Analytics. Do You Really Need More Data?

You Have Google Analytics. Do You Really Need More Data?

At around 30 million users, Google Analytics is one of the leaders in web metrics1. However, even with the new premium 360 service for businesses, some metrics in Google Analytics still need to be enriched by data from other applications that specialize in certain functions such as tracking the number of calls generated by advertising […]


Three Ways to Successfully Manage Your Marketing Data

Three Ways to Successfully Manage Your Marketing Data

Data is at the center of today’s marketing strategies –essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing and it’s critical to learn […]


A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth.  According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, “Organizations that […]


3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may […]


Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective e-commerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email marketing plans […]


Why You Need to Curb Your Obsession With Big Data

Why You Need to Curb Your Obsession With Big Data

Why You Need to Curb Your Obsession With Big Data Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data […]


Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief Marketing/Digital/Customer Officers from companies as diverse as banks, luxury goods, online megastores, innovative start […]