You are viewing posts tagged with: marketing trends


Big Data In Practice: From Buzz Word To Business Benefits- Visual Asset

Big Data In Practice: From Buzz Word To Business Benefits- Visual Asset

A study by the BARC revealed how the biggest companies in the world are using big data. Interestingly, North American companies are utilizing big data analytics more than European companies and use of big data analytics is particularly popular in the retail sector worldwide. Of course, the main reason companies use big data analytics is […]


Corporate Creativity: Three of the Most Innovative Uses of Influencer Marketing

Corporate Creativity: Three of the Most Innovative Uses of Influencer Marketing

Social media has reinvented the nature of marketing. What was once the sole domain of the advertising agency has now become open to any individual with an opinion and a twitter account. Many individuals, like gaming marketer PewDiePie for example, have built extremely lucrative careers for themselves out of having a large number of followers […]


The Growth of Online Retail

The Growth of Online Retail

Over the past number of years, the popularity of online retail has surged dramatically. The developments and innovations in technology has allowed online retail to become a billion dollar industry. This popularity has changed the way both consumers and retailers do business. Regardless of industry, the majority of retailers now have some form of digital […]


15 Marketing Charts of 2016 You Don’t Want to Miss

15 Marketing Charts of 2016 You Don’t Want to Miss

With 2016 coming closer to its end, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what better way than to visualize the data behind the trends. 1) Marketing Spend for 2016 […]


Consumers Prefer Receiving Offers Through Email

Consumers Prefer Receiving Offers Through Email

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.   Additional study insights include: Half of respondents sign up for text messages from businesses, with this […]


Avoid marketing complacency or watch your sales decline

Avoid marketing complacency or watch your sales decline

Overall retail sales have been in a decline, and automotive sales are a leading example. The simple truth is, not as many people are shopping. With the threat of not meeting sales goals, auto dealers and other retailers need to shift their focus to marketing tools that work. If you’re not willing to look at […]


Mobile Marketing is Pivotal for Growth

Mobile Marketing is Pivotal for Growth

Mobile has transformed how we shop, socialize, research, work, and connect with today’s world, and more than ever mobile marketing is pivotal for growth.  In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many […]


The Biggest Reasons Customers Abandon Brands

The Biggest Reasons Customers Abandon Brands

People fall in love with brands for many reasons. They’re drawn to become loyal through value, performance, branding and their own personal ROI. Great customer service will also draw in a few people. But, in sick twist of fate, poor customer service is the overwhelming reason why people abandon brands. 47% of customers would take […]


The Email Marketing Enigma

The Email Marketing Enigma

So there I was reading Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility, the latest edition from eMarketer. Had my omnipresent cup of coffee within arm’s length. I’d say I got about halfway through the report when I realized that the current state of email marketing is a puzzling or inexplicable occurrence or situation, AKA an […]


Beware Digital Overload

Beware Digital Overload

I love all this digital hullaballoo, really I do. I love all these different trends and disruptions and turmoil. I especially love the confusion – it gives me something to write about. But sometimes, I’ve just had enough. Especially when the digital disruption story starts repeating itself. Take, for example, the unicorn meme. Unicorn, as […]