You are viewing posts tagged with: mobile marketing


How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly […]


Implementing Click to Message on Cross Channel Conversion

Implementing Click to Message on Cross Channel Conversion   One Easy Way to Fix Mobile Marketing and Get More Leads One of the most basic “fixes” any mobile marketer can do with their marketing strategies is to assess whether she is making the most out of all the opportunities offered by the smartphone – now […]


Mobile Marketing is Pivotal for Growth

Mobile Marketing is Pivotal for Growth

Mobile has transformed how we shop, socialize, research, work, and connect with today’s world, and more than ever mobile marketing is pivotal for growth.  In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind.  While this has been an increasing focus for some time now, many […]


Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

BERLIN, GERMANY – 22nd September 2016: Responding to the explosive growth of interest and investment in mobile marketing in Germany — ranked the fifth largest ad spending market in the world, the second largest market in Europe, and forecast by research firm eMarketer to reach $2.56 (EUR2.2 billion) in mobile ad spending this year — […]


5 Ways Retailers Are Using Geo-Location Data

5 Ways Retailers Are Using Geo-Location Data

  Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers.  Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data.  The ability for mobile devices to track and report a person’s location in […]


How to Make Your Email Marketing More Mobile Friendly

How to Make Your Email Marketing More Mobile Friendly

In 2015, nearly two-thirds of Americans owned a smartphone. With the advancements in 2016 alone, make no mistake that when it comes to mobile, the revolution is here.You need to take into consideration that email is the best service available on these phones, ahead of Facebook and the web. Businesses have a greater chance to reach others […]


3 Ways to Take a Mobile-First Approach to Email

3 Ways to Take a Mobile-First Approach to Email

We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more searches occurring on mobile devices in comparison […]


Why Personalization is a Must for Mobile Customer Experience

Why Personalization is a Must for Mobile Customer Experience

You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter […]


Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

Emoji Marketing: Another Fly In The Mobile Marketing Ointment?

Emoji Marketing: Another Fly In The Mobile Marketing Ointment? Not long ago, right here in these hallowed halls, as it were, I penned a piece with the not-so-upbeat title The Pathetic State Of Mobile Marketing And Advertising. The reason for my use of the word that is defined as being miserably or contemptibly inadequate was based on some […]


How to Create an Effective Mobile-Friendly Email

How to Create an Effective Mobile-Friendly Email

How to Create an Effective Mobile-Friendly Email In today’s society, marketers are very concerned with how their emails appear on mobile phones. The ubiquity of smartphones has produced a crazy challenge. Email opens on mobile devices has increased 30% from 2010 to 2015. If you’ve created emails that are not mobile-friendly, you might be missing […]