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Discover the Power of Call Analytics in a Mobile-First World

Discover the Power of Call Analytics in a Mobile-First World

Response analytics and conversation analysis transform campaigns by providing crucial data that isn’t available from any other source. It’s because of the importance of this data that I am taking a step back and writing about the foundation of call tracking after sharing quite a few articles on more advanced topics. Sometimes it’s good to […]


Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market

BERLIN, GERMANY – 22nd September 2016: Responding to the explosive growth of interest and investment in mobile marketing in Germany — ranked the fifth largest ad spending market in the world, the second largest market in Europe, and forecast by research firm eMarketer to reach $2.56 (EUR2.2 billion) in mobile ad spending this year — […]


The Top 8 Customer Experience Trends in 2016 (Infographic)

The Top 8 Customer Experience Trends in 2016 (Infographic)

If last year was the year of the employee, 2016 is the year of the customer. With executives finally beginning to understand that customer service is a competitive differentiator, businesses can expect an amazing year for customer experience. What does the future of customer experience look like? As new waves of predictions wash ashore, increasingly […]


Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights it provides into consumer context and behaviour is powering more accurate audience-centered segmentation and driving the use of mobile programmatic. It’s why we’re witnessing a massive shift as more advertisers take advantage of better tools and platforms to target specific […]


Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective e-commerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email marketing plans […]