You are viewing posts tagged with: omnichannel


Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers

Think Experiences — Not Channels — to Connect with Customers “You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA. Marketers are talking “omnichannel” but are still stuck […]


The Top 8 Customer Experience Trends in 2016 (Infographic)

The Top 8 Customer Experience Trends in 2016 (Infographic)

If last year was the year of the employee, 2016 is the year of the customer. With executives finally beginning to understand that customer service is a competitive differentiator, businesses can expect an amazing year for customer experience. What does the future of customer experience look like? As new waves of predictions wash ashore, increasingly […]


State of Marketing Survey: Customer Experience Ranks Top Measure of Success

State of Marketing Survey: Customer Experience Ranks Top Measure of Success

To stay competitive in today’s economy, the message is clear: marketers need to put the customer front and center. To deliver more compelling and rewarding customer experiences, messaging and offers must revolve around the customer’s needs. Organizations must utilize a data-driven approach to customer experience optimization in order to deliver relevant and personalized communications. According […]


3 Proven Tips to Build Your Brand

3 Proven Tips to Build Your Brand

3 Proven Tips to Build Your Brand Your brand is your business’s most valuable asset. It can take years to build and days to destroy. Fortunately, there are three proven ways that you can create a successful brand, provided you are willing to invest the time and resources. 1.     Be the Face of Your Brand […]


Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Why Marketing Automation and Email Personalization Alone Won’t Solve Your Disjointed Customer Experience

Imagine spending $850 on a new dresser only to have it arrive at your house in pieces. You click on the NPS email and rate the likelihood you’d recommend this e-commerce vendor at ‘one.’ You check your email the next day only to find recommendations for bed frames and other bedroom furniture to complement your […]


Is Real Time Marketing always the RIGHT Time?

Is Real Time Marketing always the RIGHT Time?

Is Real Time Marketing always the RIGHT Time? With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly investing in real-time solutions to engage with multi-channel consumers in the moment. According to […]