You are viewing posts tagged with: personalization


Data-Driven Personalization Delivers 5x’s the ROI

Data-Driven Personalization Delivers 5x’s the ROI

Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer.” (Provided of course that you have the accurate data and your customer’s […]


A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data

A Marketer’s Guide to Using Data Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth.  According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, “Organizations that […]


Why Personalization is a Must for Mobile Customer Experience

Why Personalization is a Must for Mobile Customer Experience

You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter […]


3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email)

3 Ways Marketers Can Use An Email Address (Other than sending an email) How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may […]


CMOs, Here’s Why You Should Care About Explicit Data

CMOs, Here’s Why You Should Care About Explicit Data

CMOs, Here’s Why You Should Care About Explicit Data It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials, want to drive the customized experiences and interactions they have with brands. To meet these expectations, marketers must make a profound shift and enrich their implicit data […]


2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond It seems like when you finally have a marketing idea in place, the next day you have to change it and make it better, faster, more accurate.  Marketing will need to be smarter and how you use your content, assimilating all sales/services/marketing platforms will be crucial in your plans […]


Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience) Customer Experience is about putting the customer at the lead of your marketing approach. Instead of trying to sell customers on structure and benefits, we need to shift our outlook and think about them and their requirements. Why do they want to get involved with us?  Do not […]


Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, […]


Seven Promises of the Digital Brand

Seven Promises of the Digital Brand

Seven Promises of the Digital Brand Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its customers that its products will deliver the value and experience customers expect. Today, digital is transforming enterprises across numerous industries. As companies become […]


How to Personalize the Retail Experience with Data

How to Personalize the Retail Experience with Data

How to Personalize the Retail Experience with Data Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is […]