You are viewing posts tagged with: real time marketing


Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights it provides into consumer context and behaviour is powering more accurate audience-centered segmentation and driving the use of mobile programmatic. It’s why we’re witnessing a massive shift as more advertisers take advantage of better tools and platforms to target specific […]


4 Ways to Turn Real-Time Into Right-Time Marketing

4 Ways to Turn Real-Time Into Right-Time Marketing

Big data has many marketers thinking that real time is the answer for all marketing situations. Yes, real time is important, and it’s the fundamental difference between yesterday’s linear customer journeys and today’s modular and matrixed brand experiences. However, a more practical and effective way to think about it is to focus on the right-time […]


Getting Real-Time Marketing Right at the Right Time

Getting Real-Time Marketing Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers […]


Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience)

Why Put Customers First (In Customer Experience) Customer Experience is about putting the customer at the lead of your marketing approach. Instead of trying to sell customers on structure and benefits, we need to shift our outlook and think about them and their requirements. Why do they want to get involved with us?  Do not […]


Real Time at the Right Time Webinar

Real Time at the Right Time Webinar

Right Time Marketing Webinar In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline […]


Is Real Time Marketing always the RIGHT Time?

Is Real Time Marketing always the RIGHT Time?

Is Real Time Marketing always the RIGHT Time? With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly investing in real-time solutions to engage with multi-channel consumers in the moment. According to […]