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Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind

Fashion Influencer Marketing: Why You Shouldn’t Get Left Behind In the industry of fashion, influencer marketing has often been taken for granted, don’t you think? We see all these bloggers with thousands of followers on Facebook, fashion influencers on Instagram, or any other social media platform, and we don’t even realize they’re recommending a product because they have […]


Top Retail Sales Promotions That Drive Traffic And Build Loyalty

Top Retail Sales Promotions That Drive Traffic And Build Loyalty

Retail sales is a competitive industry that will keep you on your toes as you try new sales promotions to drive traffic, build loyalty and inevitably increase sales. Whether you want to gain new customers, retain existing ones or encourage customers to make more frequent purchases, you need to know which promotional strategies are the […]


5 Ways Retailers Are Using Geo-Location Data

5 Ways Retailers Are Using Geo-Location Data

  Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers.  Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data.  The ability for mobile devices to track and report a person’s location in […]


The Evolution & Benefits of Tablet Point of Sale Systems

The Evolution & Benefits of Tablet Point of Sale Systems

As consumers become more connected and  payment processing evolves, point of sale solutions are becoming the preferred checkout method of many forward thinking retailers. With the  ability to shrink wait times and shorten lines; these systems place employees wherever they need to be around their store. More importantly they cater to the new reality of an omnichannel world […]


Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails

Infographic: 3 Ways to Optimize Retail Marketing Emails Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective e-commerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email marketing plans […]