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User-Generated Content (UGC) And ROI

User-Generated Content (UGC) And ROI

User-Generated Content (UGC) And ROI It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform to share just about anything. For […]


Marketing: If Content is King and Connection is Queen, Context is the Little Prince

Marketing: If Content is King and Connection is Queen, Context is the Little Prince

Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it applies directly to the reader’s life at […]


Getting Real-Time Marketing Right at the Right Time

Getting Real-Time Marketing Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers […]