You are viewing posts tagged with: right time marketing


Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-Driven Strategies to Optimize Your Customer Experiences and Increase Conversions

Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies.  Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging […]


Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Harnessing Mobile, Data, and Programmatic for Right-Time Marketing

Mobile is equipping brands and business marketers to deliver real-time marketing right now. The insights it provides into consumer context and behaviour is powering more accurate audience-centered segmentation and driving the use of mobile programmatic. It’s why we’re witnessing a massive shift as more advertisers take advantage of better tools and platforms to target specific […]


Why Now is the Right Time for Right-Time Marketing

Why Now is the Right Time for Right-Time Marketing

Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a Clue reference. Clue is a board game in which the point of the game to solve a murder mystery by guessing the right person, in the right place with the right weapon. You also know that Clue requires only a […]


4 Ways to Turn Real-Time Into Right-Time Marketing

4 Ways to Turn Real-Time Into Right-Time Marketing

Big data has many marketers thinking that real time is the answer for all marketing situations. Yes, real time is important, and it’s the fundamental difference between yesterday’s linear customer journeys and today’s modular and matrixed brand experiences. However, a more practical and effective way to think about it is to focus on the right-time […]


Timing Your SMS Messages to Ensure the Success of Your Campaign

Timing Your SMS Messages to Ensure the Success of Your Campaign

According to Global Web Index, “80% of Internet users own a smartphone.” They are using these smartphones to access the internet, and to communicate with businesses they are interested in. Using SMS messages to market your business reaches customers on the devices they are carrying with them at all times. What you send to your […]


The Secret of Creating Successful Buyer Personas

The Secret of Creating Successful Buyer Personas

Yikes. According to a recent ITSMA survey, 85% of firms that have created buyer personas aren’t using them. Why? Based on my observation, most B2B firms are short-cutting the process to create personas. As a result, they end up with a generic buyer profile that doesn’t answer the critical questions the firm needs to understand in order to be effective. […]


Getting Real-Time Marketing Right at the Right Time

Getting Real-Time Marketing Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers […]


How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey

How to Target Consumers at Moments of Influence in the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s […]


Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, […]


Real Time at the Right Time Webinar

Real Time at the Right Time Webinar

Right Time Marketing Webinar In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline […]