You are viewing posts tagged with: social media marketing


High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles

High Quality Content Checklist: How to Write Viral-Worthy Articles If you’re trying to get the word out about what you do, then viral marketing is the perfect way to do so. But is it possible to create and distribute material on social media that’s designed to go viral? This article will discuss elements and strategies you should […]


Quick and Easy Social Content Building

Quick and Easy Social Content Building

Quick and Easy Social Content Building Not long ago, I had a client who was struggling to get any kind of engagement at all from her social media posts. She called me in to her office to sit down with her staff and review what they had been doing. Within a minute, it was pretty […]


Retail Outlook 2017: Omnichannel Consumers are in Control

Retail Outlook 2017: Omnichannel Consumers are in Control

Retail Outlook 2017: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to […]


How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile

How the In-Store Experience Is Evolving, Thanks To Mobile If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly […]


Does Your Social Media Program Need a Boost? Check Your Email

Does Your Social Media Program Need a Boost? Check Your Email

We all love social media, right? While it’s great for reaching out to those interested in your brand, finding new potential customers, and quickly interacting with your followers—there are definite limitations. Whether you are using Facebook, Twitter, Snapchat, or Instagram your brand will not flourish just by posting on them and ignoring traditional email marketing. […]


How To Choose The Right Social Media Platform

How To Choose The Right Social Media Platform

We all know social media is important. It’s gone from an afterthought to an integral part of any marketing plan. The problem these days is not deciding whether or not a business needs to be on social media, but deciding which social media platforms are going to perform the best. It can be difficult to […]


Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email

Consumer Engagement Goes Beyond Email Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone. They ring all the time, and it’s rarely a conversation I initiated. So I made the choice to either fend off […]


Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief Marketing/Digital/Customer Officers from companies as diverse as banks, luxury goods, online megastores, innovative start […]


Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social media in the last few weeks, you’ve probably seen Facebook’s newest innovation in action, Facebook Live. Facebook Live made its initial debut in 2015, but was limited in scope to high-profile pages and verified public figures. On April 6th, its […]


Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, […]