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Match Your Market: Knowing the Right Social Network for Your Business

Match Your Market: Knowing the Right Social Network for Your Business

Social media has become essential for entrepreneurs. Apart from allowing them to connect with clients and customers, it has also become a tool in expanding target markets and promoting a product or service. According to research, 96 percent of business owners use social media marketing, and 92 percent of those agree with the phrase, “Social […]


Employees As Social Advocates: It’s a Two Way Street

Employees As Social Advocates: It’s a Two Way Street

For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on social if you forbid them from accessing their […]


The Top 8 Customer Experience Trends in 2016 (Infographic)

The Top 8 Customer Experience Trends in 2016 (Infographic)

If last year was the year of the employee, 2016 is the year of the customer. With executives finally beginning to understand that customer service is a competitive differentiator, businesses can expect an amazing year for customer experience. What does the future of customer experience look like? As new waves of predictions wash ashore, increasingly […]


7 Simple Ways to Save Time on Social Media Marketing

7 Simple Ways to Save Time on Social Media Marketing

Does social media marketing take too much of your time? Social media marketing doesn’t have to be a major time suck. Whether you’re active on two social networks or a dozen, it’s possible to simplify your strategy to increase your productivity and save up hours every week, without losing engagement or followers. With the right […]


The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail [Infographic]

The Rise of Social Media in Online Retail $3.3 billion dollars is what the top 500 global retailers are estimated to have earned from social shopping in 2014. This is still a very small portion of earnings, but social shopping is rising quickly. In fact, it was up by 26% compared to the prior year. […]