You are viewing posts tagged with: target audience


9 Easy Ways To Increase Your Conversion Rate

9 Easy Ways To Increase Your Conversion Rate

9 Easy Ways To Increase Your Conversion Rate In managing your finances, the rule is to always separate yourself from the business. The business is a separate entity. It is not necessarily about you even if you were the one who started it. Although this mentality is good, the problem is you also think this […]


How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts

How to Identify Your Target Audience and Optimize Your Marketing Efforts Everything about marketing—content marketing included—requires you to truly know and understand your target audience. After all, how can you promote or pitch an idea to a group of people you know nothing about? Let’s use content marketing as an example. If you don’t know who you’re creating […]


5 tips for building an engaged subscriber list

5 tips for building an engaged subscriber list

Content marketing can often feel like a rather lonely endeavor. Week after week, you publish new blog posts which have been properly planned, researched and expertly written, but you have that nagging feeling that only a handful of people ever get to read them. And most of those people probably reside within the business. It […]


The Reason Why Your Content Marketing Isn’t Working

The Reason Why Your Content Marketing Isn’t Working

“If you aim at nothing, you’ll hit it every time.” – Zig Ziglar I love this old saying by Zig Ziglar. Not just because it’s packed with truth and life-lessons but also because it brilliantly sums up a classic content marketing mistake — moving without a target. Moving with out a target may be the […]