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50 Marketing Statistics You Need to Know for 2016

50 Marketing Statistics You Need to Know for 2016

50 Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What’s working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in 2016. Content Marketing […]


2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond

2017 Marketing to Infinity and Beyond It seems like when you finally have a marketing idea in place, the next day you have to change it and make it better, faster, more accurate.  Marketing will need to be smarter and how you use your content, assimilating all sales/services/marketing platforms will be crucial in your plans […]


Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools

Retro-marketing: A Return To Traditional Marketing Tools There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief Marketing/Digital/Customer Officers from companies as diverse as banks, luxury goods, online megastores, innovative start […]


Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time

Facebook Live: Marketing in Real Time If you’ve spent any amount of time on social media in the last few weeks, you’ve probably seen Facebook’s newest innovation in action, Facebook Live. Facebook Live made its initial debut in 2015, but was limited in scope to high-profile pages and verified public figures. On April 6th, its […]


An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016

An Overview of Data-Driven Marketing in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn.  The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell […]


The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016 Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer,” and embraced the idea of cross-channel marketing. While these […]